Channel marketers need effective ways to gain the mindshare needed to successfully orchestrate consistency in delivery of brand and product messages that drive higher performance for partner enablement initiatives.
Limited visibility to dealer and distributor sales efforts on behalf of your channel partners leaves little room for impactful coaching, transference of brand knowledge or consistency in alignment of programs and messaging. Modus is designed to make it easy for you to distribute content appropriate for each dealer and for them to consume and share it.
The simplicity and ease of access to content, product information and go-to-market programs increases the amount of focus, attention, knowledge, and capability indirect sellers give to your products and brands in their selling environment.
Managing channel partners can be challenging. It can be less so with tools that increase content consumption and program uptake. The combination of just-in-time learning modules with go-to-market programs and product rollouts will simplify the effort needed from dealer and distributor reps to gain confidence in selling your products. Alerts to what’s new ensure that new programs are seen as you roll them out.
While the enablement platform you choose is important, the amount of insight provided to your territory managers will help them prioritize efforts to the dealers that need them. Knowing which products dealers are focusing on with their customers enables you to put programs in place that capitalize on the interests of the customers in each region.
"Organizations that provide sales enablement platforms to channel partners help them become 2.3X more effective at achieving their sales goals."
For many companies, partner-produced revenues are a significant factor for revenue growth. Insights to dealer rep and buyer activity across territories helps you understand how they’re engaging buyers so you can provide timely, relevant guidance that improves performance. Even better, your dealers and distributors get alerts when buyers engage with content shared, increasing their responsiveness to customers.