- Knowledge Base
Ensure your content is a tap away even when your seller is onsite showcasing your products across the hood of a truck. No more, “I’ll get back to you,” because the right brochure wasn’t in the trunk or the buyer asks to see a product your rep wasn’t prepared to show.
Manufacturers have a multitude of SKUs for direct and channel sellers to sort through. Sales reps tend to gain expertise and success with a limited portion of your portfolio and stick to selling those products because they have confidence and knowledge in doing so. If you want to increase sell through, you need to broaden their horizons.
Digital & Marketing Communications Manager, Toro
Interactive content allows your sellers to provide a visually engaging look at your products, almost as if they’re touching them. When a volume of SKUs limits hands-on demos, seeing the product in context can turn a maybe into a sale.
Short video learning with information your rep can use quickly builds competence. Enabling sellers to learn about new products just when they need to means they can easily gain confidence to sell more SKUs across your portfolio.
Sales reps easily send content of interest to buyers right from the app. The activity is logged in the CRM, along with the assets shared. Your rep is alerted when the buyer engages so they know when and how to respond best.
Whether seller or buyer, you’ll be able to see what content is being used, who is engaging with it and where interest lies across your portfolio. This streamlines your content planning and helps you prove the impact of content on winning deals.
Ensure field sales reps use compliant content to engage buyers with relevant insights they need to choose to buy.
Onboarding and training to get reps in the field faster and assurance they’re on point with what buyers want.
Arm partners to sell more faster with content and Microlearning in a custom-branded mobile app.
Field reps easily align with buyers to win more often with easy access to content, tools, and training in one place.
Toro sells its equipment through a worldwide network of indirect channels. This takes a massive amount of content in multiple languages. They wanted a central source of truth for all content, but one that could deliver a customized user experience based on geography and sales role. The marketing team needed data about content asset use and contribution to deals won to inform content creation.Read Full Case Study →