With the content, tools and training to align selling with buying, sales enablement helps get reps in more buyer conversations in the right context to help them make purchase decisions faster.
Buyers are self-educating more than ever, but when it comes to complex products or learning about new products, they prefer engaging directly with a sales rep. To have the best conversations, sales reps need to be prepared to engage buyers with relevant insights in context.
A sales enablement hub that connects your revenue tech stack, putting customer information, the right content, tools, and just-in-time learning at their fingertips, means your reps are sales ready – prepared to pivot when a buyers’ interest grows to get sales done.
Jim Skowron
Vice President of Sales, Konecranes
Tasks that require time out of field (TOOF) are keeping reps from getting sales done. With AI-driven search for content, distribution a click away, and microlearning focused on specifics, they’ll be doing what they should be – selling.
Buyers want recommendations from sales reps to get more value from vendors. A sales enablement app with virtual product tours enables sellers to help buyers “see” their future goals realized with the help of your products. Mobility and access online or off make sharing easy with whatever device is in use.
Sellers must be nimble to engage educated buyers. With just-in-time learning for product certification, video for 1:1 coaching and feedback, and planning tools that help buyer conversations flow, your reps will always be sales ready.
Whether your reps prefer Apple, Android or Windows; or travel with laptop, tablet or mobile phones, Modus works as they do with an intuitive interface, online or offline. This means they’re ready to sell whenever the opportunity arises.
With a custom branded sales enablement app, your reps will show your content at its best with interactivity that delights. Don’t be surprised when your buyer grabs colleagues and pulls them into the discussion, expanding your reach and their affinity.
Reps easily share content with buyers in support of conversations and queries. Push notifications alert reps when buyers engage with content, so they know just what to do next to keep the conversation going.
Avella Specialty Pharmacy is widely recognized for its national specialty pharmacy services and high-touch customer service for 85,000 patients each year.
“We partner with companies that have disruptive ideas, strong UI/UX, and that enable us to rapidly launch new technologies. We were able to launch the initial phase to all sales staff in under 30 days, and that timeline included integration with our marketing automation software and field training.”