Your sales channel is complex, but that doesn’t mean it can’t be optimized with the right tools.
Because your sales channel includes dealers and distributors, you often don’t have the insight or influence to improve their efforts.
However, the right sales enablement platform can change that dynamic by helping reps move deals forward faster and providing you with much greater visibility into channel activity and influence on pipeline.
In this guide you'll learn:
- Not all sales enablement tools are created equal
- Why dealers and distributors need predictable access to the right content
- How to keep prospects warm with more relevant follow-ups
- Comparing and measuring content effectiveness
- How the right engagement can shorten the sales cycle