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Rethink Virtual + Digital Buyer Enablement to Get Sales Done

Why sales and marketing need a modern enablement toolkit

Attention and engagement were hard enough to come by before the pandemic when sellers were face-to-face with B2B buyers. It’s even more difficult when you’re a tiny square image on a screen full of small squares of faces in a virtual meeting.

Audience multi-tasking, limited interaction, and passive presentations are the main reasons 70% of sellers say they find remote selling less effective than in-person meetings.

Beyond virtual meetings, self-service experiences are in demand as well as better, more relevant digital experiences overall.

With the need for an increase in tech-enabled selling, it’s imperative to rethink buyer enablement from a virtual + digital perspective.

In this eBook, you’ll learn:

  • Why Digital Sales Rooms are becoming a thing
  • How Digital Sales Rooms unite buyers and sellers
  • What Virtual Experiences can do for always-on demand gen
  • How Microlearning contributes to buyer enablement
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