Simplify Sales Enablement to Gain Partner Mindshare

There is a direct correlation between channel sales success, and the amount of mindshare your dealers and distributors assign to your products. Mindshare equates to the amount of focus, attention, knowledge, and capability indirect sellers pay to your products and brand in the selling environment.

Mindshare Whitepaper Cover

What's It About?

With indirect channel partners contributing nearly half of your annual revenues, on average, gaining mindshare—and visibility—with your dealers and distributors is an imperative for increasing partner revenue performance.

In this paper, you’ll learn:
  • Challenges encountered in enabling channel partners
  • Four ways to gain mindshare with dealers and distributors
  • What you gain by simplifying sales enablement for partners