Konecranes Achieves 90% Adoption for Sales App



About Konecranes

Konecranes is a world-leading group of Lifting Businesses™, serving a broad range of customers, including manufacturing and process industries, shipyards, ports and terminals. Konecranes provides productivity enhancing lifting solutions as well as services for lifting equipment of all makes. The Group has approximately 17,000 employees at 600 locations in 50 countries. Konecranes class A shares are listed on the Nasdaq Helsinki.

“Our North American sales teams are extremely grateful that we made the investment to build CraneHub with Modus. Our salespeople and managers have labeled it a “game changer” and believe it has elevated our professionalism even more in front of the customer.”
Jim Skowron
Jim Skowron Vice President of Sales, Konecranes
Konecranes Ipad App_m

Their Challenge

Konecranes USA Marketing wanted a seamless way to deliver both sales and marketing content to their sales teams, but also deliver a quality sales tool that enables their world-class sales teams to continue to deliver the best experience that Konecranes customers have come to expect.

The marketing team is very proud of the content they were developing. They were working hard to build quality customer-centric content, but it wasn’t being used to help them gain a competitive advantage. Konecranes doesn’t take being recognized as a world leader lightly. Their quandary was, what kind of an impression do you want your sales reps to provide when people think you’re the gold standard?

Their Solution

Modus and Konecranes partnered to deliver CraneHub, a fully-branded solution. Konecranes sales reps have seen CraneHub boost their customers’ engagement, and reps have said it’s the best tool they’ve ever used. One sales rep commented that using CraneHub has brought half interested customers to full attention, even causing them to pull colleagues into the meeting, getting them deeper into the account and connected with additional buying influences.

CraneHub houses everything they want to share with a customer that tells their story about how Konecranes can help them “lift” their business. They’ve organized their content into a framework they call Lifecycle Care in Real Time so that reps can easily align content with wherever the customer is in the lifecycle of their crane. It’s a visually engaging representation of their services, not just a menu and “click here” type of experience.