Featured Story | The Toro Company
Sales + Marketing Impact at a Global Scale
Toro's complex sales infrastructure requires a massive amount of content for a variety of audiences, across multiple languages. To keep their marketing priorities clear, they rely on sales enablement data to understand how assets are used—and what contributes to closing deals
To learn more, click on the case study below, or watch our interview with Karine Watne—Sr. Manager, Marketing Communications + Training—about how Toro drives global growth through successful sales enablement.
Boosting Efficiency + Ramp to Revenue
Lumenis had challenges familiar to many: difficulty sharing current assets, ineffective methods of updating field sales reps, and little insight into customer engagement.
Raise Productivity While Cutting Costs
The Wilson Tool team was looking for a way to move past printed materials and long meeting prep times. They turned to Modus to help modernize their approach to enabling sales to engage buyers.
Increasing Sales with Content Management + Analytics
Somero came to Modus with 3 challenges: providing sales with a trackable platform that contained the newest assets, making large file-transfer easy, and sharing compelling training for new products.
Putting Vacuworx in a Rep's Pocket Lifts Sales
Selling a vacuum lifting solution is easier when a customer can “see” it. Find out how new ideas continue to evolve how Vacuworx puts sales enablement in play with reps and dealers.
What Do Sales Reps Think?
We asked customers from Turck, Caterpillar, Toro, Vacuworx, MedExpress, Horton and more what their sales reps loved about Modus.
Here's what they had to say...
Simple Content Organization
Burlodge needed to simplify and organize all the information that comes with buying a large appliance. They recognized the struggle of searching through large storage files and the frustration of losing critical information that salespeople and customers need.
Using the “My Burlodge” App, their customers can access manuals, training videos, operational data and recipes easily at the swipe of a finger and in areas such as hospital maintenance closets and kitchens with stacked appliances where information is needed but wifi is not available.
“Our long-term care facility has outgrown its current space and is designing a new facility. We recently met with the engineers and needed specs for the new space based on current equipment offerings from Burlodge. I was able to use my iPad to forward the specs that were in the app while in the meeting and the engineers were thrilled!”
Better Sales Conversations
BI wanted to maintain brand control while enabling sales reps to have better conversations. They also wanted to ensure their customers had the most up-to-date information.
Using Modus, reps report this is accomplished with their use of agendas for planning and sending follow-ups to customers. Managers know content is received and how it's used.
“Modus helps us have very strong control of our brand."
Leader in Hearing Care Revolutionizes Their Buyer Experience
Our world-class hearing care client chose Modus as their easy-to-use, high-value AND robust sales enablement platform.
Innovative Genetics Company Increases Their Buyer Engagement
Modus was able to deliver the marketing and sales enablement this customer needed—along with just-in-time training.
Telecom Saves Money + Ramps Partner Sales with Retail Sales Enablement
By leveraging the Modus platform, this customer accelerates both rep onboarding and revenue production.