Konecranes Achieves 90% Adoption for Sales App
Konecranes USA Marketing wanted a seamless way to deliver both sales and marketing content to their sales teams, but also deliver a quality sales tool that enables their world-class sales teams to continue to deliver the best experience that Konecranes customers have come to expect.
The marketing team is very proud of the content they were developing. They were working hard to build quality customer-centric content, but it wasn’t being used to help them gain a competitive advantage. Konecranes doesn’t take being recognized as a world leader lightly. Their quandary was, what kind of an impression do you want your sales reps to provide when people think you’re the gold standard?