Resources

Everywhere you turn, someone is trying to sell something. Learn what makes a pitch effective + how to demand interest and attention every time you present.

Introducing the 'In Pursuit of Growth,' podcast, hosted by sales expert Alice Heiman. This episode: Jay Baer + Ardath Albee talk revenue operations.

Virtual selling is the way of the future. But not all sales reps can do it effectively. Here's how a digital sales room can help them collaborate with buyers and increase win rates.

Following up with prospects can make or break a sale. Here are 3 simple tips for your next meeting follow-up so you gain momentum, grow engagement, and win deals.

Make employee onboarding easy with simplified sales enablement including a centralized location for content, interactive learning, coaching, and more. 

What can you do to keep your buyers engaged in this new remote era? Check out these 4 tips for optimizing your Modus digital sales room.

Increase adoption, buyer engagement, and sales/marketing alignment by avoiding these 5 common mistakes with sales enablement.

Marketing is not a skill set people are born with. So what can you do to become a better marketer? Here are five marketing skills to practice and hone.

Content enablement solutions help marketing teams distribute the best content for sellers to use during sales conversations. Here’s how.

Netflix is king in the streaming world because of it's intuitive and personalized UX. Your sales enablement platform can be the same. Make it easier than ever to engage buyers and close deals.

Engaging content is one of the most valuable parts of an effective content marketing strategy. Learn how you can up your game—from relevant stories, and calls to action.

Sales reps adoption of new tech is often challenging. We look at how marketing can play a role in helping sales - especially with tech and tools that help them engage buyers and increase win rates.

60-70% of marketing content goes unused. Find out why and how to fix it to maximize your marketing investment.

Technology is changing and impacting business at an unprecedented rate. Jump on board if you haven't already!

Busy buyers want to know how a solution solves their business problem, or they move on. Here are 9 effective ways reps use content for buyer enablement.

Virtual and hybrid sales kickoffs are tough. Make yours shine with a simplified sales enablement platform.

With the CAT mobile sales app, dealers now have a beautiful, media-rich platform to show videos and 360-degree views of large equipment to any buyer, anywhere. See how they do it.

Ensure your SaaS sales team has the right enablement platform to be competitive.

Alice Heiman talks with David Fortino, Chief Strategy Officer at NetLine, about the role content can play in attracting prospects on the In Pursuit of Growth podcast.

Find out why focusing on customer outcomes cements a partnership driving sales growth. Sellers win attention and budget while compressing the sales cycle.

The vast number of MarTech providers have complicated things for sellers. It's time to simplify and give sellers tools for increased buyer engagement.

Learn how to enable your channel with the right content (that actually gets used), when working with indirect sellers, or dealers + distributors.

Sellers need to find new ways of reaching buyers. Staying flexible is key to success.

Sales experts from US Bank, Exhibitor Magazine and Alice Heiman share proven strategies to help you innovate through the power of customers and connections

Alice Heiman reviews her discussion with Sheevaun Thatcher from RingCentral. Sheevaun explains how to increase alignment across the business, and put the buyer first with sales enablement.

In this episode, Sheevaun Thatcher—VP Digital Learning + Enablement at RingCentral—shares how her company goes "beyond sales enablement" to ensure everyone's on the same page AND stays focused on the customer.

Virtual selling is a difficult transition for buyers and sellers. Here are 3 ways reps can use interactive content to create meaningful buyer engagement.

Here's how the right sales enablement platform helps reps advance deals and give you greater visibility into channel activity and influence on pipeline.

Host Alice Heiman overviews her time with David Fortino, Chief Strategy Officer at NetLine Corporation. Their topic: elevating your company's position in the market by focusing on content that enables sales teams to drive conversations with prospects.

Learn the basics of sales enablement's strategic set-up and outline the critical steps to take when choosing and implementing a sales enablement platform.

In this podcast episode, Tim Riesterer—Chief Strategy Officer at Corporate Visions—explains how modern sellers must deliver value by helping buyers see beyond the status quo.

Part 2: Why Modern Marketing Relies on Simplified Sales Enablement. Find out why 70% of your marketing content goes unused, and some practical ideas about how to change it. Don't let those marketing dollars go to waste!

Part 1: Is Sales Enablement Dead? Nope. It's Just Overcomplicated. Find out how a simplified approach to sales enablement helps increase adoption, delivers ROI, and increases buyer engagement to drive revenue.

Part 3: Improve Sales Efficiency + Effectiveness to Deliver High-Value Interactions. New sales technology abounds, but data shows both adoption and sales-time is decreasing. It's time to move the needle in the right direction!

Host Alice Heiman talks to sales enablement expert Roderick Jefferson. This episode: how sales reps can work to solve their customers' pain points.

Enabling sellers to create meaningful interactions is key. But what does that mean for today's self-service buyer + how do we measure their buying intent?

Learn how Toro revolutionized their sales channels--increasing engagement by 20%, and seeing annual revenue climb to more than $3 billion.

Learn how Vacuworx uses Modus as an essential sales growth tool that helped them pivot their sales team to adapt to these challenging times.

It's tough to engage modern buyers. Find new ways for sellers to give buyers what they need - just when they need it to increase win rates.

Host Alice Heiman outlines her discussion with Tim Riesterer, CSO at Corporate Visions. His POV: Understanding the psychology of buyers can help salespeople build trust, and move deals to the finish line.

Tips to increase sales effectiveness, efficiency and align sales and marketing with simplified sales enablement.

Veteran sales enablement leaders Jeremy Schultz and David Kriss dive into where sales enablement has been, and what the future has in store.

Welcome the era of sales enablement simplified. Find out how Modus increases content usage, buyer engagement and delivers the highest value to cost ratios with an intuitive platform that invites adoption.

Filler content is content providing no value—and your sales team can spot it a mile away. Here’s how to create valuable content your sellers + buyers want.

Sending personalized sales follow-ups can be tricky. Here are 5 tips to nail your next follow-up message, and move deals forward.

New ways of thinking and doing business to build customer stickiness and better customer relationships. Focus on outcomes, BX, and transparency.

Konecranes partnered with Modus to create a fully-branded platform to better engage customers via a seamless way to distribute, consume, and share content.

Lumenis, with the help of Modus, enjoys a simplified way of loading, updating and distributing content—enabling their reps to easily share with customers and create a better buyer experience.

Alice speaks withTyler Lessard—Vidyard's VP of Marketing + Chief Video Strategist—about video's ability to connect with people throughout the sales cycle in authentic and meaningful ways.

Find out how simplifying sales enablement helps your go-to-market programs accelerate sales growth. And how a depth of data helps you prove it.

Got a sales kick-off, merger/acquisition, product launch or re-brand coming up? From enabling your teams, to educating and engaging new buyers, Modus makes it easy to quickly support your most important business initiatives.

With Modus, ensure that your sellers are prepared and confident when they meet with buyers. With an interface that's as easy to use as your favorite streaming service, your reps will actually want to use it!

Easily enable your channel partners with Modus to gain mindshare, and deliver consistent brand and product messages. Drive higher performance with the most modern and intuitive platform on the market.

Learning from 2020; you need a tight focus on B2B buyers with data, soft skills, and content across marketing, sales and service to achieve growth in 2021.

Sales enablement expert Roderick Jefferson explains how sales reps should understand customers' pain points to provide solutions they actually need.

Learn four ways to overcome challenges with channel partners and gain mindshare that increases partner revenue performance by simplifying sales enablement.

Find out how virtual experience, digital sales rooms, and just-in-time learning contribute to buyer enablement when digital experiences are preferred.

3 Top Trends we see in 2021 that are all about making buyers the focus of our Marketing + Sales Enablement efforts to create better sales conversations.

A sales enablement platform helps ensure sales turnover doesn't kill your revenue goals.

Modern sellers are overwhelmed with information and complex tech stacks. They don't need more, maybe what they need is less! A simplified sales enablement platform can help drive sales growth.

Selling remotely is not for the faint of heart—it's a challenge to talk to a screen while conveying energy, emotion and interest. Julie Hansen—author of Look Me In The Eye, and virtual sales expert—shares actionable tips to help create connection while selling in this new environment.

Tips for remote selling that any sales rep can use to connect with buyers.

This paper, written by sales strategist, Jill Konrath, provides tips to develop fresh strategies in volatile times to be productive now and in the future.

A simplified sales enablement platform helps reps deliver the value buyers expect from them and accelerates sales.

Learn four ways to overcome challenges with channel partners and gain mindshare that increases partner revenue performance by simplifying sales enablement.

Sellers increase buyer engagement - and sales - with a simplified sales enablement platform.

Somero wanted a simple way to distribute content to reps that made it easy to share with customers. With high adoption, the result is higher sales growth.

In this podcast episode, Amanda Healy Collins—VP of Sales at Box—talks about flexing to build strong customer relationships and meeting customers where they are.

Modus is grateful for our customers, partners and friends. Treat yourself this holiday season and simplify!

Today's digital-native buyer makes it challenging for sellers to anticipate a purchase. The solution? A digital environment where buyers + sellers can virtually share resources and collaborate.

Host Alice Heiman, and guests Jay Baer and Ardath Albee, launch the In Pursuit of Growth podcast. This episode: new ways to look at at revenue operations.

Learn how Toro sells through a complex network of dealers, distributors, and retailers and relies on Modus to simplify sales enablement around the world.

Find out how science, applied skillfully with technology, reveals the truth you need to give buyers what they want to hit the mark more reliably.

Learn how RevOps serves unifies marketing, sales, and success under one umbrella and unites them by putting your customer at the core in this guide.

Host Alice Heiman recounts her interview with Tyler Lessard, VP Marketing at Vidyard. They discuss video's ability to engage throughout the sales cycle.

Selling a vacuum lifting solution is easier when a customer can “see” it. See how new ideas continue to evolve as Vacuworx puts sales enablement in play.

Learn from your predecessors by avoiding their mistakes with sales enablement and emulate the strategy found in their successes.

Gain mindshare with your dealers and distributors with a simplified sales enablement platform that builds confidence for better sales.

Sales needs marketing to succeed. Find out why!