- Knowledge Base
Don’t attend trade shows just because you always have. Choose events based on performance, quality of leads and deals won. Now you’ll know what pays off so you can optimize spend.
Never wait on event hosts for your leads from a show. With Lead Capture, leads are instantly sync’d to your CRM or MAP so engagement with your hottest leads becomes seamless with real-time visibility—even for admins not at the show.
Booth staff use Lead Capture with their own mobile devices, minimizing training. Using the same form fields from show to show means consistent data and reduced user errors. The app integrates with major show providers simplifying the process.
Take post-show follow-up to a new level. Automatically route leads to the event follow-up stream or to a stream on the topic they were most interested in during their booth conversation. Lift first impressions by sharing critical content fast.
Powerful reporting shows you leads per day, products of interest, number of leads vs. goal, deals won from those leads, and more. Evaluate one show or compare performance across shows. These insights help you optimize future event spend.