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Lead Capture® Boosts Event ROI

Don’t attend trade shows just because you always have. Choose events based on performance, quality of leads and deals won. Now you’ll know what pays off so you can optimize spend.

"Using Modus to capture show attendee data at tradeshows and feed it into Eloqua real-time has greatly improved the velocity of our lead processing and follow up, as well as standardized our collection process. Before Modus, we used traditional rental scanners and it would often take days for us to get the data in front of our sales development team. Now, we can send collateral to the attendee on the show floor and can follow up immediately after show close, putting us ahead of the game. In addition, our form questions are mapped to the Eloqua fields we need, consistently collecting data and eliminating the process of mapping and scrubbing lead lists."

Yvonne Lunceford
Senior Events Manager, Avalara


Real-Time Lead Generation

Never wait on event hosts for your leads from a show. With Lead Capture, leads are instantly sync’d to your CRM or MAP so engagement with your hottest leads becomes seamless with real-time visibility—even for admins not at the show.

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Standardize Event Processes

Booth staff use Lead Capture with their own mobile devices, minimizing training. Using the same form fields from show to show means consistent data and reduced user errors. The app integrates with major show providers simplifying the process.


Automate Routing for Fast Follow-Up

Take post-show follow-up to a new level. Automatically route leads to the event follow-up stream or to a stream on the topic they were most interested in during their booth conversation. Lift first impressions by sharing critical content fast.

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Analyze Performance Across Shows

Powerful reporting shows you leads per day, products of interest, number of leads vs. goal, deals won from those leads, and more. Evaluate one show or compare performance across shows. These insights help you optimize future event spend.


Elements that Bring Everything Together


Help sales reps, dealers & distributors articulate value customers care about with short, on-demand video training.

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Gain visibility to content, buyer, and seller engagement to know what’s working to increase win rates.

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Easily connect your tech stack with two-way data exchange to reduce silos and effort with sales enablement.

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Take your brand everywhere with customization that goes beyond your logo and color palette.

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World-class brands rely on Modus to get sales done

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The Competitive Advantage Your Team Needs

See how Modus can help your team get sales done.

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Content Management

Ensure reps quickly find the best content to support every selling conversation.

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Interactive Selling

Buyer engagement relies on interaction. See the Interactive selling tools that get sales done.

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Sales Readiness

From onboarding to training and planning, win rates increase when reps are ready.

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