Why Is Sales Technology So Hard to Adopt?
We consistently hear the collective groans of sellers when new technology is launched—and adoption is often low.
In this episode of Modus Minutes, David Kriss explains why that is...and more importantly, how to change it! Discover the formula for success: making sure your technology is habit-forming.
Here's The Pattern...
In most companies, we see this: Leadership demands more sellers hit quota. Sellers need more training to hit quota. Then sellers say they need more time with prospects to hit quota.
You Typically Solve With...
People, process and technology. but we're asking sellers to invest more of their time and energy—not less. And that's a tough ask for a busy seller.
Success For Sellers Is...
A collection of habits they perform day-in and day-out. The reason new technology is hard to use and adopt? It never becomes part of their daily habits because it requires an investment of time.
More Ideas From Modus
Improve Sales Efficiency + Effectiveness to Deliver High-Value Interactions. New sales technology abounds, but data shows both adoption and sales-time is decreasing. It's time to move the needle in the right direction!