5 Ways To Measure Buyer Engagement
Helps you get more ROI around the content your marketing team is creating. If buyers gravitate towards one type or topic, great, create more of it. If there’s a certain format or style that isn’t getting views, then move away from it.
Time Spent Viewing Content
Are buyers quickly skimming for a few seconds, or are they taking the time to absorb information? If you’re noticing certain content is only being viewed for a few seconds at most, you can deduce it isn’t engaging, and might need a refresh.
Return Visits On Content
What’s making your buyers come back again and again? A case study? A competitor comparison chart? This metric can help sales reps understand which talking points to take into conversations and what marketing they need more of.
Stakeholder/Buying Committee Interaction
The prospect you’re working with might not have budget or approval authority. Distributing content via a digital sales room allows your contact to share with stakeholders—so you see when and how they’re interacting with it. Less guessing and more predictability for buyer intent data.
What advanced deal activity?
Your content needs to close deals. With a digital sales room, you see what content advanced buyers to your next deal stage, closed the most deals, and in some cases—lost deals. The more content that advances or closes deals, the more you can use it for future buyer interactions.
Being able to access this information delivers buyer intent signals that you, as a seller, can leverage to win deals.
More Ideas From Modus
Welcome the era of sales enablement simplified. Find out how Modus increases content usage, buyer engagement and delivers the highest value to cost ratios with an intuitive platform that invites adoption.