Content Is Dead.
Or Is It?
In this episode of Modus Minutes, David Kriss talks about what he's hearing from the analyst community—and what his years of experience have taught him. Sellers and buyers still need sell sheets, presentations, planners, etc., but content is dead without context. Context is what makes content relevant.
More Ideas From Modus
Learn the basics of sales enablement's strategic set-up and outline the critical steps to take when choosing and implementing a sales enablement platform.