A mobile sales enablement app helps sales reps use marketing content to engage buyers with relevant perspectives and insights they need to make a purchase decision.
Marketers are being tasked to become accountable for contributions to deal progression and revenue. Lead generation, trade shows, product launches, and ABM are keys to growth, but all require joint efforts with sales for success.
Marketers need visibility into what content sales is using, how they’re using it, and how buyers are engaging with it at every stage. Modern sales enablement provides these insights to inform the creation of content that will help drive clear, provable business impact.
Senior Manager, Marketing Communications & Projects, The Toro Company
Your buyers expect relevant and compelling experiences, not a slog through static content. Turn images, copy and video into virtual product tours and interactive sales content without need for coding.
Creating a centralized content library that your sales team will love can leave marketers groaning at the effort. With AI-powered tagging and meta data, your effort is minimized while the ways sales can search to find content quickly are infinite.
Sales reps don’t instinctively know how to use content to best effect. A sales enablement app with Microlearning allows you to provide just-in-time video insights to perspectives presented by content so reps have more compelling buyer conversations.
When sales reps are sharing content directly from your sales enablement hub—rather than content they save to their devices who knows when—you can be confident they’re using the latest, compliant content with buyers.
Scan forms, badges and business cards to capture leads; automatically create contacts in your CRM, and rout leads to campaigns in context. Compare events to know which bring the highest ROI.
Most marketers are unable to measure content performance for contribution to revenue. With a sales enablement hub, you’ll have everything you need to prove impact with buyers, usage by sales reps, and to optimize your content marketing strategy across the buying process.
Toro sells its equipment through a worldwide network of indirect channels. This takes a massive amount of content in multiple languages. They wanted a central source of truth for all content, but one that could deliver a customized user experience based on geography and sales role. The marketing team needed data about content asset use and contribution to deals won to inform content creation.Read Full Case Study →