E7: Jeremy Schultz + David Kriss | Is Sales Enablement Dead?
It's a real question. Veteran sales enablement leaders Jeremy Schultz and David Kriss dive into where enablement has been, and what the future looks like. Businesses are still trying to solve the same challenges they've faced for years: content usage + sales efficiency and effectiveness. Unfortunately, enablement has only become more bloated and complex. It's time to simplify to increase adoption and hit revenue goals.
E6: Amanda Healy Collins | Stay Flexible + Think Outside the Box
Engaging today's buyers is more challenging than it's ever been. Amanda Healy Collins, VP of Sales at Box, talks about the need to 'flex' to build strong customer relationships. Sales reps need to be thoughtful to meet customers where they are. She shares several insights—from taking time to prep, to sending whiskey or wine. Whatever it takes is what today's successful reps need to do to win the deal.
E5: Tim Riesterer | How to Reach and Inspire Buyers (hint: deliver value)
Every sales professional wants to win. But do they know how to inspire? Tim Riesterer, Chief Strategy Officer at Corporate Visions, explains how inspiring the buying vision, and adding value to every sales conversation helps to close (better) deals. Modern sellers need to focus on helping buyers shift their current ways of thinking, and realize the cost of status quo.
E4: David Fortino | Create Compelling Conversations with Content
It's time for marketing content to adopt a singular purpose: to enable sales. In this episode, Alice talks with David Fortino—Chief Strategy Officer at NetLine Corporation—about elevating your company's position in the market by focusing on content that specifically enables sales teams to drive conversations with prospects.
E3: Tyler Lessard | Making Connections That Matter With Video
Marketing and sales leaders have been told for years to focus on video to reach and convert customers. But there's an art to connecting in meaningful ways. In this interview, Tyler Lessard—VP Marketing and Chief Video Strategist at Vidyard—unlocks his secrets-to-success, and shares ideas on moving prospects through the sales process with video, while keeping them engaged every step of the way.
E2: Roderick Jefferson | How to Solve Your Customer's Pain Points
In this episode, Alice speaks to sales enablement practitioner and author Roderick Jefferson about something we all want to be better at: understanding our customers' pain points to provide the solutions they actually need. It's time for sales teams to focus on providing the experience clients can only get by working with you and your company.
E1: Jay Baer + Ardath Albee | 3 Ideas Revenue Leaders Can Use Today
What do sales enablement, customer engagement, tequila and rabbit holes have to do with your success? Join podcast host Alice Heiman, and her guests Jay Baer and Ardath Albee, as they launch the In Pursuit of Growth monthly podcast—sponsored by Modus. These business growth experts will be discussing how sales and marketing leaders can look at revenue operations in a new light.