2022 GARTNER® MARKET GUIDE FOR REVENUE ENABLEMENT PLATFORMS
Use this market guide from Gartner® to investigate + evaluate vendors that will help you crush your enablement programs this year.
Here’s a glimpse of what you can get out of this guide:
- Why the revenue/sales enablement market has widened beyond just sellers and operations to include everyone in revenue-generating roles, such as customer success, presales (technical sellers), and marketing.
- How the most successful revenue enablement vendors still target the seller’s needs, but are able to connect the dots between role-based digital sales content—and marketing and operational analytics.
- How the most progressive vendors are surfacing deeper conversational intelligence in digital sales rooms [DSRs] through machine learning [ML], and why.
- And of course, the who’s who: Which vendors are delivering the top revenue enablement capabilities according to Gartner®.
Gartner, Market Guide for Revenue Enablement Platforms, By Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, 8 August 2022
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