Modus Recognized in Three Gartner® Reports for Revenue Enablement Platforms
Modus provides a simplified approach to revenue and sales enablement that helps improve marketing ROI and sales effectiveness.
September 20, 2022
MINNEAPOLIS, MN -- Modus, the market leader in simplified content distribution and digital buyer engagement platforms announced today that it was mentioned as a Sample Vendor in two recent Gartner Hype Cycle™ Reports: Hype Cycle for CRM Sales Technology¹ and Hype Cycle for Life Science Commercial Operations². In addition, Modus was recognized as a Representative Vendor for Revenue Enablement Platforms in the 2022 Gartner Market Guide for Revenue Enablement Platforms³.
Gartner identified Modus as a Sample Vendor for Revenue Enablement platforms (formerly Sales Enablement). These platforms unite sales enablement functions and customer-facing revenue processes encompassing revenue-generating roles including customer success, marketing and presales.
In the Market Guide for Revenue Enablement Platforms, Gartner reiterates that they "continue to see double digit revenue growth for the sales enablement market and a return to pre-pandemic rates of growth year over year. Given prioritization for both evaluating and implementing these types of solutions, Gartner expects continued growth in this area. Organizations that want to help to enable their revenue-generating employees should evaluate enablement platforms for digital content, training and coaching. These three work together to form a holistic enablement program."
“We believe our recognition by Gartner validates the importance and value organizations can realize by implementing a simplified revenue enablement solution," stated Jeremy Schultz, President and CEO of Modus. “Modus has taken a fresh approach with a modern UI that facilitates quick implementation and easy adoption for immediate ROI. We’re making it easier than ever for marketing teams to share content, for sellers to find and actually use that content to advance deals, and for operations to prove value.”
Modus’ content management and digital buyer engagement platform was developed to create meaningful engagements between sellers and buyers for accelerated win rates. Visit gomodus.com to see how this platform can help align remote sales and marketing teams, boost virtual selling effectiveness, and meet buyers where they are.
¹ Gartner Inc., “Hype Cycle for CRM Sales Technology, 2022”, Melissa Hilbert, Adnan Zijadic, Ilona Hansen, July 4, 2022.
² Gartner Inc., “Hype Cycle for Life Science Commercial Operations, 2022”, Animesh Gandhi, July 18, 2022.
³ Gartner Inc., “Market Guide for Revenue Enablement Platforms, 2022”, Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, August 8, 2022.
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Modus is sales enablement simplified. Our technology is purpose-built to enable sellers to create more meaningful engagements with buyers. The Modus platform delivers a familiar UX that is easy to use, yet modern and sophisticated enough to meet the ever-evolving demands of buyers. Many of the world’s best brands, including AT&T, Caterpillar, Toro, and Volvo trust Modus to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the buying cycle. The others are complicated. We're simple. To learn more, visit www.gomodus.com.