"We continue to find new ways to use Modus to have better conversations with contractors, as well as our dealers who then have better conversations with their customers. There’s always another idea, and the Modus team has been great at helping us make them come to life.”
Engagement is the outcome of distributing, consuming, and sharing content. We distribute content to provide for access and activation in support of go-to-market programs. Reps consume content for skills and personal development and to prepare for client conversations. Reps then share content in relevant ways to gain access to buyers and have meaningful discussions.
90% of sellers surveyed by Toro say that Modus has helped them influence and win more deals.
Personalized microsites provide a personalized microsite for collaboration and engagement between sellers and buyers. Microsites create a collaborative workspace that serves as a system of record for engagement across the entirety of the buying journey.
- Trackable links create microsites for content reps share
- Buyers view content, ask questions, invite others to join
- Reps know when buyers engage and the content they view
Build bite-sized learning modules that provide sellers competency reinforcement when they need it most. Move beyond losing your investment in training because it doesn’t stick. Short reinforcement courses allow sellers to continuously become more relevant with buyers.
- Easily build course modules with video, PDFs and more
- Include quizzes to gauge uptake and measure completion
- Leaderboards prompt competitive spirit and participation
Interactive Content Discussions
Whether virtual or in-person, getting buyers to engage in a discussion can be challenging. The ability to add notes to PDFs that capture your buyers’ key points and personalize the conversation adds meaning that helps buyers visualize your solution solving their problem.
- Annotate during a meeting, save and share with your buyer
- Have a relevant, meaningful reason for follow-up
- Provide personalized content buyers can share with others
Buyer engagement is a key factor for advancing sales, optimizing content investments, and identifying areas of improvement in sales skills development. Visibility is often lacking. Modus provides a depth of data to help you understand buyer intent.
- Know when buyers engage and what content they view
- Understand buying committee dynamics with DSRs
- Learn what content helps advance deals for GTM programs