The Modus Blog / Sales Readiness

by Ardath Albee, on May, 22, 2020

Once your sales reps are in conversations with buyers, we wanted to know what further insights the experts would share for providing your sales team with continuous support--sales enablement--to get …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Ardath Albee, on May, 19, 2020

It’s one thing to give sales reps access to content. It’s another to ensure they can use it effectively to support conversations with buyers as a core tenet of sales …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Ardath Albee, on May, 18, 2020

Content serves as a support system for sales enablement. Content encourages buyer engagement, momentum, and intent. Because content plays such a big role in sales, I wanted to know what …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Guest Contributor, on Apr, 9, 2020

Times are tough right now. That’s the reality of our sales environment. Decisions take longer, buyers order less, and opportunities evaporate into thin air. Even worse, it’s not likely we’ll …

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Topics:Sales EffectivenessSales ReadinessBuyer Conversations

by Bill Rose, on Jan, 14, 2020

Have you ever been in awe of a “life hack” that seemed so obvious in retrospect? Did you obsessively reorganize your home after watching Marie Kondo on Netflix? If so, …

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Topics:Sales EnablementMicrolearningSales Readiness

by Robin Tinker, on Jan, 2, 2020

With 200,000 marketing and sales professionals and 3.4 million files viewed in our customers’ Sales Hubs, 2019 was truly a growth year here at Modus. Our customers, our team, and …

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Topics:Customer SuccessSales EnablementMicrolearningSales Readiness

by Robin Tinker, on Dec, 6, 2019

The ever-popular early-in-the-year National Sales Meeting might seem like a long way off, but the holidays are creeping closer and the New Year tends to roar in all too quickly …

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Topics:Sales ReadinessSales Hub

by Robin Tinker, on Oct, 15, 2019

With just-in-time learning, your sales reps are equipped to get sales done. When whispers of adding a learning element to the Modus Hub first hit me, I immediately knew it …

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Topics:Sales EnablementMicrolearningSales Readiness

by Adam Luckeroth, on Jun, 4, 2018

Note: This Steve W. Martin Sales Research Article Originally Appeared in the Harvard Business Review In the late sixth century, Pope Gregory described the seven deadly sins from the least serious …

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Topics:Sales EffectivenessSales Readiness

by Adam Luckeroth, on Feb, 21, 2017

According to a study conducted by the University of Texas at Austin, subjects had greater enjoyment and were more likely to engage with content that was customized to them as …

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Topics:Sales Readiness

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