The Modus Blog / Sales & Marketing

by Nick Adams, on Aug, 9, 2019

We had a blast this week kicking off our Trade Show Training Camp series, which is designed to teach you valuable techniques that will help you close more deals and …

Read Story
Topics:Sales & MarketingB2B SalesSales Enablementtrade shows

by Bill Rose, on Jun, 6, 2019

Sales and marketing alignment brings about fabulous benefits, but execution of alignment is a whole different side of the strategy. How, after what may be many years of butting heads, …

Read Story
Topics:Sales & Marketing

by Orrin Broberg, on May, 28, 2019

On day 2 of the Gartner Marketing Symposium 2019, Brent Adamson spoke about the need to rethink customer engagement with a focus on buyer enablement. He talked about how the …

Read Story
Topics:Sales & MarketingSales Enablement

by Orrin Broberg, on Dec, 28, 2018

It’s gratifying to get quantitative evidence that the companies I have the pleasure of working with are taking action to meet the needs of their buyers, and I was inundated …

Read Story
Topics:Sales & Marketing

by Orrin Broberg, on Sep, 5, 2018

When I began my career at Xerox as a sales professional some time ago, telephones and fax machines were the most advanced technological tools at my disposal. Since then, selling …

Read Story
Topics:Sales & Marketing

by Orrin Broberg, on Jun, 4, 2018

Manufacturers today are facing unprecedented challenges as customers access content through multiple channels – online and off. This may ring especially true if you’re a marketer at a company like Graco, Caterpillar, or Toro where …

Read Story
Topics:Sales & MarketingSalesTechnologyMarketing

by Stephanie Ussatis, on Aug, 25, 2017

Earlier this week customers from around the country descended on Minneapolis for our inaugural Modus Engagement Summit. We kicked off the conference on Monday evening the way that any proper …

Read Story
Topics:Sales & MarketingConferences & EventsEvents

by Adam Luckeroth, on Mar, 9, 2017

I’ve been in sales and sales management long enough to remember the days of showing up at a trade show with a display, some brochures, and a fishbowl to collect …

Read Story
Topics:Sales & Marketingtrade shows

by Stephanie Ussatis, on Nov, 17, 2016

Another Inbound has come and gone, and what a week it was! From the opening keynote with Gary Vaynerchuk, to Lori Richardson from Score More Sales, to a Friday morning …

Read Story
Topics:Sales & MarketingHubSpotInbound

by Robin Tinker, on Aug, 30, 2016

Not every customer is going to become a customer for life, and that's fine. Statistically speaking, it is impossible to turn every new customer into a loyal customer that returns …

Read Story
Topics:Sales & Marketingcustomer experiencecustomer relationshipcustomer retentionCustomer Success

More...

Subscribe