The Modus Blog / Sales & Marketing

by Bill Rose, on Jun 6, 2019 1:29:21 PM

Sales and marketing alignment brings about fabulous benefits, but execution of alignment is a whole different side of the strategy. How, after what may be many years of butting heads, …

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Topics:Sales & Marketing

by Orrin Broberg, on May 28, 2019 11:10:00 AM

On day 2 of the Gartner Marketing Symposium 2019, Brent Adamson spoke about the need to rethink customer engagement with a focus on buyer enablement. He talked about how the …

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Topics:Sales & Marketingsales enablement

by Orrin Broberg, on Dec 28, 2018 11:59:00 AM

It’s gratifying to get quantitative evidence that the companies I have the pleasure of working with are taking action to meet the needs of their buyers, and I was inundated …

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Topics:Sales & Marketing

by Orrin Broberg, on Sep 5, 2018 10:53:34 AM

When I began my career at Xerox as a sales professional some time ago, telephones and fax machines were the most advanced technological tools at my disposal. Since then, selling …

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Topics:Sales & Marketing

by Orrin Broberg, on Jun 4, 2018 11:26:13 AM

Manufacturers today are facing unprecedented challenges as customers access content through multiple channels – online and off. This may ring especially true if you’re a marketer at a company like Graco, Caterpillar, or Toro where …

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Topics:Sales & MarketingSalesTechnologyMarketing

by Stephanie Ussatis, on Aug 25, 2017 9:03:39 AM

Earlier this week customers from around the country descended on Minneapolis for our inaugural Modus Engagement Summit. We kicked off the conference on Monday evening the way that any proper …

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Topics:Sales & MarketingConferences & EventsEvents

by Adam Luckeroth, on Mar 9, 2017 1:28:50 PM

I’ve been in sales and sales management long enough to remember the days of showing up at a trade show with a display, some brochures, and a fishbowl to collect …

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Topics:Sales & Marketingtrade shows

by Stephanie Ussatis, on Nov 17, 2016 1:40:42 PM

Another Inbound has come and gone, and what a week it was! From the opening keynote with Gary Vaynerchuk, to Lori Richardson from Score More Sales, to a Friday morning …

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Topics:Sales & MarketingHubSpotInbound

by Robin Tinker, on Aug 30, 2016 3:36:59 PM

Not every customer is going to become a customer for life, and that's fine. Statistically speaking, it is impossible to turn every new customer into a loyal customer that returns …

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Topics:Sales & Marketingcustomer experiencecustomer relationshipcustomer retentionCustomer Success

by Orrin Broberg, on Apr 20, 2016 3:33:55 PM

In an effort to improve sales, many organizations have invested in customer relationship management (CRM) and other tools. In spite of all this, user adoption and feedback remain low as …

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Topics:Sales & Marketing

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