The Modus Blog

4 Ways to Improve Content Distribution & Help Sales Win Deals..Remotely

4 Ways to Improve Content Distribution & Help Sales Win Deals..Remotely Long gone are the days of stale, snooze-worthy sales pitches and meetings.

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you …

Today’s PRMs: What’s Missing & How to Fix It

Today’s PRMs: What’s Missing & How to Fix It Partner Relationship Management Platforms vs. Sales Enablement: What’s the Missing Piece in Today’s PRMs? Partner relationship management (PRM) is a …

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience You don’t need a global pandemic to prove to you that your buyer’s journey has moved almost entirely online.

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI The U.S. retail magnate, John Wannamaker, once said: “Half my advertising spend is wasted. The trouble is, I don’t know which half.” Sound familiar?

4 Ways Industrial Manufacturers Are Driving Channel Sales Success

4 Ways Industrial Manufacturers Are Driving Channel Sales Success If you are an industrial manufacturer that sells through dealers, distributors or indirect reps, you likely end each week (or day) with unanswered …

5 Reasons You Need Content Enablement in the Self-Service Era

5 Reasons You Need Content Enablement in the Self-Service Era The modern buyer has created quite a conundrum for marketing and sales teams. They do so much themselves—find answers to their problems, research …

Why Your Dealers + Distributors Struggle to Sell for You

Why Your Dealers + Distributors Struggle to Sell for You Channel marketing works well in theory. Doesn’t it? Your dealers and distributors are your channel partners. You give them the product information …

5 Sales Enablement Lessons from Netflix

5 Sales Enablement Lessons from Netflix Not all heroes wear capes. Exhibit A: Netflix.