The Modus Blog / Sales Effectiveness

At Modus, the best innovative ideas win, and when it came up to us through customers, partners, and good old fashioned practicality, it was unanimously determined we would add a …

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …

The future of large trade shows and events is obviously uncertain at least in the near term, but pandemic or not, virtual events are booming while providing new challenges and …

I don’t need to tell you we are living in unprecedented times. Not only is it painfully obvious, but everyone else seems to be telling us this every day, which …

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …

For many of us, working from home hastily became the norm quite a few weeks ago. This quick transition has proven insightful about the real-life consequences of partially and fully …

Times are tough right now. That’s the reality of our sales environment. Decisions take longer, buyers order less, and opportunities evaporate into thin air. Even worse, it’s not likely we’ll …

Note: This Steve W. Martin Sales Research Article Originally Appeared in the Harvard Business Review My last article on the "Seven Personality Traits of Top Salespeople" was based on personality …

Note: This Steve W. Martin Sales Research Article Originally Appeared in the Harvard Business Review In the late sixth century, Pope Gregory described the seven deadly sins from the least serious …

Note: This Steve W. Martin Sales Research Article Originally Appeared in the Harvard Business Review What are the personal attributes, attitudes, and actions that influence personal sales productivity? I recently conducted …