The Modus Blog / sales and marketing

by Stephanie Ussatis, on Jan 8, 2019 7:30:00 AM

There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …

Read Story
Topics:sales and marketingmarketing and sales alignment

by Adam Luckeroth, on May 5, 2015 9:03:10 AM

Marketing automation platforms can provide tremendous value for businesses. According to The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Forrester Research found that, “B2B marketers that implement marketing automation experience a …

Read Story
Topics:sales and marketing

by Adam Luckeroth, on Aug 11, 2014 12:29:29 PM

From jargon-y terms like ‘smarketing’ to industry articles and presentations at conferences, the secret is out about the need for sales and marketing to work together. With the introduction of …

Read Story
Topics:team collaborationsales and marketingsales and technologyimprove your sales teamhow to build a better sales team

by Adam Luckeroth, on Aug 6, 2014 9:19:41 AM

There’s no doubt about it -- the role of sales in organizations is changing. Salespeople work more closely with marketing than ever before. With this changing role, it’s important to …

Read Story
Topics:MarketingPresentation TipsSalessales and marketingsales innovationhow to build a better sales teamimprove your sales team

More...

Subscribe