The Modus Blog

Trade Shows for Leads? Here's How.

Trade Shows for Leads? Here's How.

Today’s PRMs: What’s Missing & How to Fix It

Today’s PRMs: What’s Missing & How to Fix It Partner Relationship Management Platforms vs. Sales Enablement: What’s the Missing Piece in Today’s PRMs? Partner relationship management (PRM) is a …

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI The U.S. retail magnate, John Wannamaker, once said: “Half my advertising spend is wasted. The trouble is, I don’t know which half.” Sound familiar?

4 Ways Industrial Manufacturers Are Driving Channel Sales Success

4 Ways Industrial Manufacturers Are Driving Channel Sales Success If you are an industrial manufacturer that sells through dealers, distributors or indirect reps, you likely end each week (or day) with unanswered …

Why Your Dealers + Distributors Struggle to Sell for You

Why Your Dealers + Distributors Struggle to Sell for You Channel marketing works well in theory. Doesn’t it? Your dealers and distributors are your channel partners. You give them the product information …

How To Convince Your Boss That It's Time To Go Mobile

How To Convince Your Boss That It's Time To Go Mobile On any given day, the average American looks at their phone 344 times. 😳 Yes, that's right! So, the portability, capability, and versatility of your …

Key Shifts to Make Customer Relationships STICKIER

Key Shifts to Make Customer Relationships STICKIER If 2020 taught us anything, it’s how critical our existing customer relationships are to our businesses. The same is true of our partner …

How to Keep No-Travel Policies from Disrupting Sales

How to Keep No-Travel Policies from Disrupting Sales Change is hard. Unexpected change is harder.

Does Your Trade Show Plan Focus on Buyer Engagement?

Does Your Trade Show Plan Focus on Buyer Engagement? Curious why all your marketing and event people at work are either frenzied, out of office, or both? It’s trade show season! That blissful time of …