The Modus Blog / Marketing & Sales Alignment

by Eric Wells, on Jul, 21, 2020

Avengers Assemble: You Are In a Position to Influence I must say, I think Kevin Feige, the producer behind the cosmically successful Marvel Cinematic Universe film series, has it easy …

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Topics:Customer SuccessBuyer ConversationsMarketing & Sales Alignment

by Ardath Albee, on Apr, 16, 2020

Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to get back to creating B2B content and …

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Topics:Content ManagementBuyer AlignmentBuyer ConversationsMarketing & Sales Alignment

by Bill Rose, on Oct, 23, 2019

Marketing and sales both work to drive demand and grow revenues. The problem is that they each focus on different areas of the buying process. They do so in silos, …

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Topics:Sales EnablementMarketing & Sales Alignment

by Orrin Broberg, on Jun, 24, 2019

Maximizing the Lift from Your ABM Program ABM is hard. It’s complicated. It has a lot of moving parts. ABM is scary. These are the words Todd Berkowitz used to …

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Topics:Buyer AlignmentMarketing & Sales Alignment

by Bill Rose, on Jun, 6, 2019

Sales and marketing alignment brings about fabulous benefits, but execution of alignment is a whole different side of the strategy. How, after what may be many years of butting heads, …

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Topics:Sales EnablementMarketing & Sales Alignment

by Bill Rose, on May, 21, 2019

B2B marketers invest heavily in crafting content that will engage buyers and help them progress toward making the decision to buy from your company. This is no easy feat for …

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Topics:Sales EnablementBuyer AlignmentMarketing & Sales Alignment

by Stephanie Ussatis, on Aug, 24, 2018

If you’ve started looking into sales enablement apps that promise to put your sales enablement strategy into action, what do you do if your company is not quite ready to …

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Topics:Sales EnablementSales HubMobile Sales Enablement AppMarketing & Sales Alignment