The Modus Blog / marketing and sales alignment

by Bill Rose, on Nov, 14, 2019

Increase Dealer Win Rates with Ease, Speed & Personalization Even though The Alexander Group finds that 75% of manufacturers rely on indirect channels for a significant amount of revenue, their …

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Topics:Sales Enablementmarketing and sales alignmentSales Technologychannel marketing

by Orrin Broberg, on Jul, 31, 2019

Change is a constant in the selling environment. Change shows up externally with customer expectations, the marketplace and the competitive landscape. Internally, change shows up with new product launches, new …

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Topics:Sales EnablementMarketingmarketing and sales alignment

by Stephanie Ussatis, on Jan, 8, 2019

There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …

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Topics:sales and marketingmarketing and sales alignment

by Scott Olson, on Jan, 26, 2016

You’ve probably already heard of HubSpot, you know, the inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. Well, we were recently announced as a …

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Topics:Sales & MarketingCRMHubSpotintegrationsmarketing and sales alignmentmarketing automation

by Scott Olson, on Nov, 11, 2015

Disclaimer: The following is not an attack on IT departments. It's not like IT sets out to offer a Trojan horse to their organization, and the goals of IT are …

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Topics:IT and MarketingTechnologymarketing and sales alignment

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