The Modus Blog / Dealers & Distributor Sales

Change is hard. Unexpected change is harder. In this time of disruption caused by what’s been declared a “pandemic,” it’s critical to proactively pursue business goals. Even as your priority …

Curious why all your marketing and event people at work are either frenzied, out of office, or both? It’s trade show season! That blissful time of year when everyone travels …

Read on if this scenario sounds familiar: Channel sellers are face-to-face with buyers but they don’t have easy, intuitive access to the marketing content they need to close more deals …

In-person events, conferences and trade shows are viewed as a valuable lead generation source for the manufacturing, medical device, and specialty retail industries. Nearly all marketers asked in the Event …

New Research from The B2B Institute finds that companies with a share of voice (SOV) larger than their share of market (SOM) tend to grow, where those with the reverse …

Partners play a key role in shaping the customer experience. But partner experiences must go way beyond deal registration if your organization wants to see more successful customer experiences. One …

Your organization’s direct sales reps spend nearly 65% of their time on non-selling tasks. Imagine how much more non-selling time your dealer’s and distributor’s sales reps log with the additional …

Increase Dealer Win Rates with Ease, Speed & Personalization Even though The Alexander Group finds that 75% of manufacturers rely on indirect channels for a significant amount of revenue, their …

A high-performing partner program requires formality, intention and proactive support. In other words, you need a structured way to manage and support your dealer and distributor network. CSO Insights research …