The Modus Blog / Content Management

by Orrin Broberg, on Jun, 12, 2019

At the Gartner Tech Growth and Innovation Conference, Christy Ferguson began her session on Optimizing Demand Generation with the statement that marketers love benchmarks. She quickly followed with “Benchmarks are …

Read Story
Topics:Content ManagementSales EnablementLead Capture

by Orrin Broberg, on Feb, 4, 2019

A recent discussion I had with Jim Dickie may give sales and marketing directors a sense of relief - and the next action they need to take to meet their …

Read Story
Topics:Content ManagementMobile Sales Enablement App

by Stephanie Ussatis, on Jan, 8, 2019

There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …

Read Story
Topics:Content ManagementSales EnablementBuyer Conversations

by Orrin Broberg, on Jul, 26, 2018

Buyers Never See 65% of Content and Other Stats that Will Force You to Rethink Content Delivery At MODUS, we know empirically that when sales professionals use the right content …

Read Story
Topics:Content ManagementConferences & Events

by Orrin Broberg, on Jun, 4, 2018

Manufacturers today are facing unprecedented challenges as customers access content through multiple channels – online and off. This may ring especially true if you’re a marketer at a company like Graco, Caterpillar, or Toro where …

Read Story
Topics:Content Management

by Adam Luckeroth, on Mar, 6, 2017

We recently had the opportunity to co-host a webinar with our friends at Sirius Decisions. It was great collaborating with them to tell the story of how content has become …

Read Story
Topics:Content Management

by Stephanie Ussatis, on Jun, 22, 2016

Engaging content is quickly becoming one of the most valuable parts of an effective marketing strategy and, thus, the content that salespeople are displaying in the field. The Content Marketing …

Read Story
Topics:Content Management

by Orrin Broberg, on Apr, 13, 2015

Recently, we’ve covered content management systems for marketing and sales. Specifically, how to create an effective structure, and how to implement the program itself. But why would marketing and sales …

Read Story
Topics:Content Management

by Adam Luckeroth, on Apr, 7, 2015

This post is the second of a two-part series covering content management strategy for marketing and sales. In part one, we discovered how to create a CMS structure that works …

Read Story
Topics:Content Management

by Adam Luckeroth, on Apr, 1, 2015

This post is the first of a two-part series covering content management strategy for marketing and sales. In part one, we’ll discover how to create a CMS structure that works …

Read Story
Topics:Content Management

Subscribe