by Angie Holmes, on Mar, 4, 2021

With the elimination of most face-to-face meetings in 2020, the new purchasing environment requires sellers to be better than ever. The extreme growth in digital engagement makes the effective use …

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Topics:Content ManagementSales EffectivenessBuyer ConversationsMarketing & Sales Alignment

by Angie Holmes, on Feb, 26, 2021

Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face dramatically difficult considerations and a disconnect in the current …

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Topics:Content ManagementBuyer AlignmentBuyer ConversationsSales Growth

by Ardath Albee, on Oct, 28, 2020

Content Marketing World is, well, its own world. Every year for the past 9 years, I’ve made the trek to Cleveland (one year to Columbus) to speak and to meet …

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Topics:Content ManagementSales EffectivenessBuyer AlignmentBuyer Conversations

by Ardath Albee, on Sep, 29, 2020

This is the 10th year of Content Marketing World and its theme of Break the Rules fits nicely with our focus and mission to rethink sales enablement to help our …

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Topics:Content ManagementSales EffectivenessBuyer AlignmentBuyer Conversations

by Ardath Albee, on Jul, 29, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …

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Topics:Content ManagementSales EffectivenessBuyer AlignmentBuyer Conversations

by Ardath Albee, on Jun, 17, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …

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Topics:Content ManagementSales EffectivenessSales EnablementBuyer AlignmentRethink Sales EnablementBuyer Conversations

by Ardath Albee, on May, 22, 2020

Once your sales reps are in conversations with buyers, we wanted to know what further insights the experts would share for providing your sales team with continuous support--sales enablement--to get …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Ardath Albee, on May, 19, 2020

It’s one thing to give sales reps access to content. It’s another to ensure they can use it effectively to support conversations with buyers as a core tenet of sales …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Ardath Albee, on May, 18, 2020

Content serves as a support system for sales enablement. Content encourages buyer engagement, momentum, and intent. Because content plays such a big role in sales, I wanted to know what …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Ardath Albee, on Apr, 16, 2020

Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to get back to creating B2B content and …

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Topics:Content ManagementBuyer AlignmentBuyer ConversationsMarketing & Sales Alignment

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