The Modus Blog / Content Management

At the Gartner Tech Growth and Innovation Conference, Christy Ferguson began her session on Optimizing Demand Generation with the statement that marketers love benchmarks. She quickly followed with “Benchmarks are …

A recent discussion I had with Jim Dickie may give sales and marketing directors a sense of relief - and the next action they need to take to meet their …

There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …

Buyers Never See 65% of Content and Other Stats that Will Force You to Rethink Content Delivery At MODUS, we know empirically that when sales professionals use the right content …

Manufacturers today are facing unprecedented challenges as customers access content through multiple channels – online and off. This may ring especially true if you’re a marketer at a company like Graco, Caterpillar, or Toro where …

We recently had the opportunity to co-host a webinar with our friends at Sirius Decisions. It was great collaborating with them to tell the story of how content has become …

Engaging content is quickly becoming one of the most valuable parts of an effective marketing strategy and, thus, the content that salespeople are displaying in the field. The Content Marketing …

Recently, we’ve covered content management systems for marketing and sales. Specifically, how to create an effective structure, and how to implement the program itself. But why would marketing and sales …

This post is the second of a two-part series covering content management strategy for marketing and sales. In part one, we discovered how to create a CMS structure that works …

This post is the first of a two-part series covering content management strategy for marketing and sales. In part one, we’ll discover how to create a CMS structure that works …