The Modus Blog

4 Ways to Improve Content Distribution & Help Sales Win Deals..Remotely

4 Ways to Improve Content Distribution & Help Sales Win Deals..Remotely Long gone are the days of stale, snooze-worthy sales pitches and meetings.

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you …

Today’s PRMs: What’s Missing & How to Fix It

Today’s PRMs: What’s Missing & How to Fix It Partner Relationship Management Platforms vs. Sales Enablement: What’s the Missing Piece in Today’s PRMs? Partner relationship management (PRM) is a …

4 Surprising Ways a Sales Platform Pulls a Merger/Acquisition Together

4 Surprising Ways a Sales Platform Pulls a Merger/Acquisition Together Studies show that roughly 80% of all mergers and acquisitions fail. Ouch. One of the leading causes is failure to integrate.

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience You don’t need a global pandemic to prove to you that your buyer’s journey has moved almost entirely online.

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI The U.S. retail magnate, John Wannamaker, once said: “Half my advertising spend is wasted. The trouble is, I don’t know which half.” Sound familiar?

4 Ways Industrial Manufacturers Are Driving Channel Sales Success

4 Ways Industrial Manufacturers Are Driving Channel Sales Success If you are an industrial manufacturer that sells through dealers, distributors or indirect reps, you likely end each week (or day) with unanswered …

Why On-the-Go Medical Reps Need Access to Content—Anytime, Anywhere

Why On-the-Go Medical Reps Need Access to Content—Anytime, Anywhere When was the last time you reviewed a job posting for a medical device sales representative and saw this as a required skill: “Must be able to …

Is Your Sales Content Filler or Fabulous? Why All Content Should Count

Is Your Sales Content Filler or Fabulous? Why All Content Should Count Do you have a problem with your sales content? If your organization is typical, your sales reps use only a measly 35% of the marketing content that …