The Modus Blog

How Innovative is Your Sales and Marketing Tech Stack?

How Innovative is Your Sales and Marketing Tech Stack? Today’s increasingly complex business environment requires sales technologies that can keep pace with buyer expectations and demands while supporting …

5 Ways You Can Make Your Content More Engaging

5 Ways You Can Make Your Content More Engaging We've heard it before..."content is king!" However, I never knew that was a Bill Gates quote from 1996?! How things have changed since those 'dark …

Mid-Year Product Release? Here's How to Nail it.

Mid-Year Product Release? Here's How to Nail it. You feel the momentum pumping in the air. The product development team has spent hours refining and fine tuning. The customer service team has been …

4 Ways to Improve Content Distribution + Help Win Deals...Remotely

4 Ways to Improve Content Distribution + Help Win Deals...Remotely Long gone are the days of stale, snooze-worthy sales pitches and meetings.

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you …

Today’s PRMs: What’s Missing & How to Fix It

Today’s PRMs: What’s Missing & How to Fix It Partner Relationship Management Platforms vs. Sales Enablement: What’s the Missing Piece in Today’s PRMs? Partner relationship management (PRM) is a …

4 Surprising Ways a Sales Platform Pulls a Merger/Acquisition Together

4 Surprising Ways a Sales Platform Pulls a Merger/Acquisition Together Studies show that roughly 80% of all mergers and acquisitions fail. Ouch. One of the leading causes is failure to integrate.

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience You don’t need a global pandemic to prove to you that your buyer’s journey has moved almost entirely online.

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI The U.S. retail magnate, John Wannamaker, once said: “Half my advertising spend is wasted. The trouble is, I don’t know which half.” Sound familiar?