The Modus Blog

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you …

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience You don’t need a global pandemic to prove to you that your buyer’s journey has moved almost entirely online.

Is Your Sales Content Filler or Fabulous? Why All Content Should Count

Is Your Sales Content Filler or Fabulous? Why All Content Should Count Do you have a problem with your sales content? If your organization is typical, your sales reps use only a measly 35% of the marketing content that …

5 Reasons You Need Content Enablement in the Self-Service Era

5 Reasons You Need Content Enablement in the Self-Service Era The modern buyer has created quite a conundrum for marketing and sales teams. They do so much themselves—find answers to their problems, research …

Constant Change: How SaaS Sales Can Keep Up with Sales Enablement

Constant Change: How SaaS Sales Can Keep Up with Sales Enablement We don’t always get on a high horse and talk about the trials and tribulations of specific industries. But when we do, it’s because we live and …

5 Sales Enablement Lessons from Netflix

5 Sales Enablement Lessons from Netflix Not all heroes wear capes. Exhibit A: Netflix.

You’ve Heard Modern Sales Depends on Marketing—Here’s Why!

You’ve Heard Modern Sales Depends on Marketing—Here’s Why! There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of …

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer The B2B buying environment has drastically changed over the past few years. Buyers have been bypassing sales reps and turning to self-service digital …

7 Reasons Why Sales Reps Don't Use Marketing Content

7 Reasons Why Sales Reps Don't Use Marketing Content With the elimination of most face-to-face meetings, today's modern buyers require sellers to be better than ever. The extreme growth in digital …