The Modus Blog

How Innovative is Your Sales and Marketing Tech Stack?

How Innovative is Your Sales and Marketing Tech Stack? Today’s increasingly complex business environment requires sales technologies that can keep pace with buyer expectations and demands while supporting …

5 Ways You Can Make Your Content More Engaging

5 Ways You Can Make Your Content More Engaging We've heard it before..."content is king!" However, I never knew that was a Bill Gates quote from 1996?! How things have changed since those 'dark …

3 Ways to Use a Mobile Sales Tool Outside of the Pitch

3 Ways to Use a Mobile Sales Tool Outside of the Pitch A mobile sales tool can help your salespeople stay organized, on-message, up-to-date, and even appear more professional. But, a good sales tool …

4 Ways to Improve Content Distribution + Help Win Deals...Remotely

4 Ways to Improve Content Distribution + Help Win Deals...Remotely Long gone are the days of stale, snooze-worthy sales pitches and meetings.

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them

How To Assess Sales Tool Bells & Whistles—And Why You Don’t Need Them You need a new fridge to keep your food cold. So you visit your local big-box appliance store. The salesperson greets you with a smile, and shows you …

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience

How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience You don’t need a global pandemic to prove to you that your buyer’s journey has moved almost entirely online.

Is Your Sales Content Filler or Fabulous? Why All Content Should Count

Is Your Sales Content Filler or Fabulous? Why All Content Should Count Do you have a problem with your sales content? If your organization is typical, your sales reps use only a measly 35% of the marketing content that …

5 Reasons You Need Content Enablement in the Self-Service Era

5 Reasons You Need Content Enablement in the Self-Service Era The modern buyer has created quite a conundrum for marketing and sales teams. They do so much themselves—find answers to their problems, research …

Constant Change: How SaaS Sales Can Keep Up with Sales Enablement

Constant Change: How SaaS Sales Can Keep Up with Sales Enablement We don’t always get on a high horse and talk about the trials and tribulations of specific industries. But when we do, it’s because we live and …