by Guest Contributor, on Apr, 9, 2020
Times are tough right now. That’s the reality of our sales environment. Decisions take longer, buyers order less, and opportunities evaporate into thin air. Even worse, it’s not likely we’ll …
Read Storyby Robin Tinker, on Nov, 19, 2019
As 2020 quickly creeps up on us, I know many B2B marketers and sellers are in planning mode for new initiatives. If what I’m hearing is true, especially from our …
Read Storyby Orrin Broberg, on May, 28, 2019
On day 2 of the Gartner Marketing Symposium 2019, Brent Adamson spoke about the need to rethink customer engagement with a focus on buyer enablement. He talked about how the …
Read Storyby Orrin Broberg, on May, 24, 2019
Brent Adamson kicked off the Gartner Marketing Symposium 2019 with the preface that the story he’s sharing isn’t a marketing story, but a buying story. We’ve all heard the adage …
Read Storyby Stephanie Ussatis, on Jan, 8, 2019
There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …
Read Storyby Orrin Broberg, on Sep, 5, 2018
When I began my career at Xerox as a sales professional some time ago, telephones and fax machines were the most advanced technological tools at my disposal. Since then, selling …
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