The Modus Blog / Buyer Conversations

by Ardath Albee, on Jun, 17, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …

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Topics:Content ManagementSales EffectivenessSales EnablementBuyer AlignmentRethink Sales EnablementBuyer Conversations

by Ardath Albee, on May, 22, 2020

Once your sales reps are in conversations with buyers, we wanted to know what further insights the experts would share for providing your sales team with continuous support--sales enablement--to get …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Ardath Albee, on May, 19, 2020

It’s one thing to give sales reps access to content. It’s another to ensure they can use it effectively to support conversations with buyers as a core tenet of sales …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Ardath Albee, on May, 18, 2020

Content serves as a support system for sales enablement. Content encourages buyer engagement, momentum, and intent. Because content plays such a big role in sales, I wanted to know what …

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Topics:Content ManagementSales EnablementSales ReadinessBuyer Conversations

by Ardath Albee, on Apr, 16, 2020

Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to get back to creating B2B content and …

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Topics:Content ManagementBuyer AlignmentBuyer ConversationsMarketing & Sales Alignment

by Guest Contributor, on Apr, 9, 2020

Times are tough right now. That’s the reality of our sales environment. Decisions take longer, buyers order less, and opportunities evaporate into thin air. Even worse, it’s not likely we’ll …

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Topics:Sales EffectivenessSales ReadinessBuyer Conversations

by Robin Tinker, on Nov, 19, 2019

As 2020 quickly creeps up on us, I know many B2B marketers and sellers are in planning mode for new initiatives. If what I’m hearing is true, especially from our …

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Topics:Interactive SellingSales EnablementSales HubBuyer Conversations

by Orrin Broberg, on May, 28, 2019

On day 2 of the Gartner Marketing Symposium 2019, Brent Adamson spoke about the need to rethink customer engagement with a focus on buyer enablement. He talked about how the …

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Topics:Sales EnablementBuyer AlignmentBuyer Conversations

by Orrin Broberg, on May, 24, 2019

Brent Adamson kicked off the Gartner Marketing Symposium 2019 with the preface that the story he’s sharing isn’t a marketing story, but a buying story. We’ve all heard the adage …

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Topics:Buyer AlignmentBuyer Conversations

by Stephanie Ussatis, on Jan, 8, 2019

There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …

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Topics:Content ManagementSales EnablementBuyer Conversations

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