The Modus Blog

8 Ways Technology Is Changing Business

8 Ways Technology Is Changing Business The business world stayed pretty much the same for a century or so after the Industrial Revolution, but it's probably pretty safe to say …

9 Productive Ways Reps Use Content for Buyer Enablement

9 Productive Ways Reps Use Content for Buyer Enablement Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face …

Reaching Buyers Where They Are

Reaching Buyers Where They Are Fresh from virtual national sales meetings with new quotas and strategies in hand, many sales and marketing organizations are also still catching up …

Customer Outcomes: A New Focus for B2B Sales Growth

Customer Outcomes: A New Focus for B2B Sales Growth We see a shift in the business world. Customer experiences and our focus on them are starting to take a backseat to helping customers achieve desired …

Enable Buyers with Interactive B2B Virtual Experiences

Enable Buyers with Interactive B2B Virtual Experiences B2B buyers have been seeking their independence for years. Covid-19 accelerated their efforts, leaving sellers on shaky ground. Gartner’s CSO …

Six Keynote Recaps from Content Marketing World 2020

Six Keynote Recaps from Content Marketing World 2020 Content Marketing World is, well, its own world. Every year for the past 9 years, I’ve made the trek to Cleveland (one year to Columbus) to speak and …

Modus Sponsors Sales Enablement Track at Content Marketing World

Modus Sponsors Sales Enablement Track at Content Marketing World This is the 10th year of Content Marketing World and its theme of Break the Rules fits nicely with our focus and mission to rethink sales enablement …

Getting Virtual Sales Right Takes Both Marketing & Sales

Getting Virtual Sales Right Takes Both Marketing & Sales For years, field sellers have thought of themselves as road warriors. Yet at least 80% of your sales team is now selling differently. Virtually. It’s …

How Marketers Can Help Reps Use Sales Content Effectively

How Marketers Can Help Reps Use Sales Content Effectively Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes …