by Angie Holmes, on Feb, 26, 2021

Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face dramatically difficult considerations and a disconnect in the current …

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Topics:Content ManagementBuyer AlignmentBuyer ConversationsSales Growth

by Robin Tinker, on Feb, 17, 2021

Fresh from virtual national sales meetings with new quotas and strategies in hand, many sales and marketing organizations are also still catching up from all of the changes brought on …

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Topics:Buyer AlignmentMarketing & Sales AlignmentSales GrowthCustomer Relationships

by Angie Holmes, on Feb, 10, 2021

We see a shift in the business world. Customer experiences and our focus on them are starting to take a backseat to helping customers achieve desired outcomes. In this new …

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Topics:Buyer AlignmentSales GrowthCustomer Relationships

by Ardath Albee, on Jan, 19, 2021

B2B buyers have been seeking their independence for years. Covid-19 accelerated their efforts, leaving sellers on shaky ground. Gartner’s CSO Priorities Pulse Survey found 57% of sales teams only partially …

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Topics:Interactive SellingBuyer AlignmentVirtual Experience

by Ardath Albee, on Oct, 28, 2020

Content Marketing World is, well, its own world. Every year for the past 9 years, I’ve made the trek to Cleveland (one year to Columbus) to speak and to meet …

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Topics:Content ManagementSales EffectivenessBuyer AlignmentBuyer Conversations

by Ardath Albee, on Sep, 29, 2020

This is the 10th year of Content Marketing World and its theme of Break the Rules fits nicely with our focus and mission to rethink sales enablement to help our …

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Topics:Content ManagementSales EffectivenessBuyer AlignmentBuyer Conversations

by Orrin Broberg, on Aug, 19, 2020

For years, field sellers have thought of themselves as road warriors. Yet at least 80% of your sales team is now selling differently. Virtually. It’s not just what they do, …

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Topics:Interactive SellingSales EnablementSales ReadinessBuyer AlignmentBuyer Conversations

by Ardath Albee, on Jul, 29, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …

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Topics:Content ManagementSales EffectivenessBuyer AlignmentBuyer Conversations

by Ardath Albee, on Jun, 17, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …

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Topics:Content ManagementSales EffectivenessSales EnablementBuyer AlignmentRethink Sales EnablementBuyer Conversations

by Ardath Albee, on Apr, 16, 2020

Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to get back to creating B2B content and …

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Topics:Content ManagementBuyer AlignmentBuyer ConversationsMarketing & Sales Alignment

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