The Modus Blog

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI

Is Marketing Moving the Needle? 3 Ways to Quantify Marketing ROI The U.S. retail magnate, John Wannamaker, once said: “Half my advertising spend is wasted. The trouble is, I don’t know which half.” Sound familiar?

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer The B2B buying environment has drastically changed over the past few years. Buyers have been bypassing sales reps and turning to self-service digital …

3 Ways Digital Sales Rooms Drive Buyer Engagement

3 Ways Digital Sales Rooms Drive Buyer Engagement It's no secret that the events of the last few years have changed sales conversations forever. Video calls have replaced the majority of in-person …

Going Beyond Sales Enablement

Going Beyond Sales Enablement In our recent podcast with Sheevaun Thatcher, VP of Digital Learning and Enablement at RingCentral, we started with a question she was asked at a …

15 Actionable Tips to Improve Your Sales Pitch

15 Actionable Tips to Improve Your Sales Pitch Does it feel like someone is trying to sell you something everywhere you turn? No matter where you are, you are bombarded with ads. When someone …

Inspire Your Buyers: Deliver Value

Inspire Your Buyers: Deliver Value With a focus on the psychology of buyers, you might see the world through a different lens like this month's In Pursuit of Growth podcast guest, Tim …

8 Ways Technology Is Changing Business

8 Ways Technology Is Changing Business The business world stayed pretty much the same for a century or so after the Industrial Revolution, but it's probably pretty safe to say …

9 Productive Ways Reps Use Content for Buyer Enablement

9 Productive Ways Reps Use Content for Buyer Enablement Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face …

Reaching Buyers Where They Are

Reaching Buyers Where They Are Fresh from virtual national sales meetings with new quotas and strategies in hand, many sales and marketing organizations are also still catching up …