by Angie Holmes, on Feb, 26, 2021
Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face dramatically difficult considerations and a disconnect in the current …
Read Storyby Robin Tinker, on Feb, 17, 2021
Fresh from virtual national sales meetings with new quotas and strategies in hand, many sales and marketing organizations are also still catching up from all of the changes brought on …
Read Storyby Angie Holmes, on Feb, 10, 2021
We see a shift in the business world. Customer experiences and our focus on them are starting to take a backseat to helping customers achieve desired outcomes. In this new …
Read Storyby Ardath Albee, on Jan, 19, 2021
B2B buyers have been seeking their independence for years. Covid-19 accelerated their efforts, leaving sellers on shaky ground. Gartner’s CSO Priorities Pulse Survey found 57% of sales teams only partially …
Read Storyby Ardath Albee, on Oct, 28, 2020
Content Marketing World is, well, its own world. Every year for the past 9 years, I’ve made the trek to Cleveland (one year to Columbus) to speak and to meet …
Read Storyby Ardath Albee, on Sep, 29, 2020
This is the 10th year of Content Marketing World and its theme of Break the Rules fits nicely with our focus and mission to rethink sales enablement to help our …
Read Storyby Orrin Broberg, on Aug, 19, 2020
For years, field sellers have thought of themselves as road warriors. Yet at least 80% of your sales team is now selling differently. Virtually. It’s not just what they do, …
Read Storyby Ardath Albee, on Jul, 29, 2020
Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …
Read Storyby Ardath Albee, on Jun, 17, 2020
One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …
Read Storyby Ardath Albee, on Apr, 16, 2020
Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to get back to creating B2B content and …
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