The Modus Blog / Buyer Alignment

Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face dramatically difficult considerations and a disconnect in the current …

Fresh from virtual national sales meetings with new quotas and strategies in hand, many sales and marketing organizations are also still catching up from all of the changes brought on …

We see a shift in the business world. Customer experiences and our focus on them are starting to take a backseat to helping customers achieve desired outcomes. In this new …

B2B buyers have been seeking their independence for years. Covid-19 accelerated their efforts, leaving sellers on shaky ground. Gartner’s CSO Priorities Pulse Survey found 57% of sales teams only partially …

Content Marketing World is, well, its own world. Every year for the past 9 years, I’ve made the trek to Cleveland (one year to Columbus) to speak and to meet …

This is the 10th year of Content Marketing World and its theme of Break the Rules fits nicely with our focus and mission to rethink sales enablement to help our …

For years, field sellers have thought of themselves as road warriors. Yet at least 80% of your sales team is now selling differently. Virtually. It’s not just what they do, …

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …

Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to get back to creating B2B content and …