The Modus Blog / Buyer Alignment

by Orrin Broberg, on Aug, 19, 2020

For years, field sellers have thought of themselves as road warriors. Yet at least 80% of your sales team is now selling differently. Virtually. It’s not just what they do, …

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Topics:Interactive SellingSales EnablementSales ReadinessBuyer AlignmentBuyer Conversations

by Ardath Albee, on Jul, 29, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …

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Topics:Content ManagementSales EffectivenessBuyer AlignmentBuyer Conversations

by Ardath Albee, on Jun, 17, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …

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Topics:Content ManagementSales EffectivenessSales EnablementBuyer AlignmentRethink Sales EnablementBuyer Conversations

by Ardath Albee, on Apr, 16, 2020

Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to get back to creating B2B content and …

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Topics:Content ManagementBuyer AlignmentBuyer ConversationsMarketing & Sales Alignment

by Orrin Broberg, on Jun, 24, 2019

Maximizing the Lift from Your ABM Program ABM is hard. It’s complicated. It has a lot of moving parts. ABM is scary. These are the words Todd Berkowitz used to …

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Topics:Buyer AlignmentMarketing & Sales Alignment

by Orrin Broberg, on May, 28, 2019

On day 2 of the Gartner Marketing Symposium 2019, Brent Adamson spoke about the need to rethink customer engagement with a focus on buyer enablement. He talked about how the …

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Topics:Sales EnablementBuyer AlignmentBuyer Conversations

by Orrin Broberg, on May, 24, 2019

Brent Adamson kicked off the Gartner Marketing Symposium 2019 with the preface that the story he’s sharing isn’t a marketing story, but a buying story. We’ve all heard the adage …

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Topics:Buyer AlignmentBuyer Conversations

by Bill Rose, on May, 21, 2019

B2B marketers invest heavily in crafting content that will engage buyers and help them progress toward making the decision to buy from your company. This is no easy feat for …

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Topics:Sales EnablementBuyer AlignmentMarketing & Sales Alignment

by Adam Luckeroth, on Jan, 15, 2019

Amazon has been planting its roots in many different industries, and the largest U.S. online retailer doesn’t seem to be stopping anytime soon. Outside of the individual consumer market, Amazon …

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Topics:Buyer Alignment

by Orrin Broberg, on Dec, 28, 2018

It’s gratifying to get quantitative evidence that the companies I have the pleasure of working with are taking action to meet the needs of their buyers, and I was inundated …

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Topics:Case StudiesConferences & EventsSales EnablementBuyer AlignmentRethink Sales Enablement