Sales and Marketing Alignment Leads to Success [Infographic]

by Orrin Broberg, on Oct, 6, 2014

We talk a lot about how mobile is making it easier for sales and marketing to work together. In the sales and marketing industries, we hear all the time how important that inter-department collaboration is. We don’t always hear hard facts that confirm why it’s so important for sales and marketing to work together in the first place.


This infographic, based on a study done by Marketo, shows the real impact that a collaborative sales and marketing team can have on your business. When marketing is involved in the sales process early on, more leads are closed. And when sales is involved in the marketing process, sales tend to be larger. Aligning those two processes not only allows for more frequent and more significant leads, but also enhances performance and decreases friction in your organization.

If you’re looking for a great way to get your marketing and sales processes aligned, we suggest that you add mobile to the mix. You can even try it out for free with a small team of people to see how it works in your organization before you roll it out! Learn more here. If you have questions, Tweet them to us at @modusengagement!

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