There are few tools more powerful for salespeople and marketers than a satisfied customer’s referral. And although most satisfied customers would happily leave a review or refer a friend, many salespeople and marketers simply don’t ask.
Asking for a customer referral can be an intimidating process at first. It almost goes against our nature to ask someone to put in a good word for us. But trust me when I say that asking for a referral is not only easy, but incredibly beneficial for your business. This infographic shows just how important it is to have your customers speak on your behalf because they’re among the most trusted sources of brand information. Other customers will likely act based on their recommendations.
So, next time you complete a sale or interact with an existing, loyal customer, don’t hesitate to ask for a referral. You may be surprised by how willing they are to oblige.
Do you have questions about using customer referrals as a sales or marketing tool? Leave them in the comments or Tweet to us at @modusengagement!