by Robin Tinker, on Oct, 15, 2019

With just-in-time learning, your sales reps are equipped to get sales done. When whispers of adding a learning element to the Modus Hub first hit me, I immediately knew it …

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Topics:Sales EnablementMicrolearningSales Readiness

by Bill Rose, on Oct, 10, 2019

Modus Summit gathered customers and prospective customers together for the third year to discuss Modus in the market and share new and future capabilities that will bring even more value …

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Topics:Conferences & EventsSales EnablementMicrolearningModus Summit

by Nick Adams, on Aug, 9, 2019

We had a blast this week kicking off our Trade Show Training Camp series, which is designed to teach you valuable techniques that will help you close more deals and …

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Topics:Conferences & EventsSales EnablementLead Capture

by Orrin Broberg, on Jul, 31, 2019

Change is a constant in the selling environment. Change shows up externally with customer expectations, the marketplace and the competitive landscape. Internally, change shows up with new product launches, new …

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Topics:Sales EnablementRethink Sales Enablement

by Orrin Broberg, on Jun, 24, 2019

Maximizing the Lift from Your ABM Program ABM is hard. It’s complicated. It has a lot of moving parts. ABM is scary. These are the words Todd Berkowitz used to …

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Topics:Buyer AlignmentMarketing & Sales Alignment

by Orrin Broberg, on Jun, 12, 2019

At the Gartner Tech Growth and Innovation Conference, Christy Ferguson began her session on Optimizing Demand Generation with the statement that marketers love benchmarks. She quickly followed with “Benchmarks are …

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Topics:Content ManagementSales EnablementLead Capture

by Bill Rose, on Jun, 6, 2019

Sales and marketing alignment brings about fabulous benefits, but execution of alignment is a whole different side of the strategy. How, after what may be many years of butting heads, …

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Topics:Sales EnablementMarketing & Sales Alignment

by Orrin Broberg, on May, 28, 2019

On day 2 of the Gartner Marketing Symposium 2019, Brent Adamson spoke about the need to rethink customer engagement with a focus on buyer enablement. He talked about how the …

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Topics:Sales EnablementBuyer AlignmentBuyer Conversations

by Orrin Broberg, on May, 24, 2019

Brent Adamson kicked off the Gartner Marketing Symposium 2019 with the preface that the story he’s sharing isn’t a marketing story, but a buying story. We’ve all heard the adage …

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Topics:Buyer AlignmentBuyer Conversations

by Bill Rose, on May, 21, 2019

B2B marketers invest heavily in crafting content that will engage buyers and help them progress toward making the decision to buy from your company. This is no easy feat for …

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Topics:Sales EnablementBuyer AlignmentMarketing & Sales Alignment

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