by Bill Rose, on Dec, 11, 2019

Marketers can raise their profile within the business by playing a central role in contributing to top-line business growth. Many believe they do, but their sales colleagues don’t agree. Why? …

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Topics:Interactive SellingSales Enablement

by Bill Rose, on Dec, 9, 2019

While the evolution of marketing technology is constant, so are the demands and responsibilities being placed on the marketing team. Innovating to meet the ever-growing expectations of customers is contributing …

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Topics:Sales EnablementSales Hub

by Robin Tinker, on Dec, 6, 2019

The ever-popular early-in-the-year National Sales Meeting might seem like a long way off, but the holidays are creeping closer and the New Year tends to roar in all too quickly …

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Topics:Sales ReadinessSales Hub

by Bill Rose, on Dec, 2, 2019

Partners play a key role in shaping the customer experience. But partner experiences must go way beyond deal registration if your organization wants to see more successful customer experiences. One …

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Topics:Sales EnablementDealers & Distributor Sales

by Bill Rose, on Nov, 25, 2019

Your organization’s direct sales reps spend nearly 65% of their time on non-selling tasks. Imagine how much more non-selling time your dealer’s and distributor’s sales reps log with the additional …

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Topics:Sales EnablementSales HubDealers & Distributor SalesIncrease Selling Time

by Robin Tinker, on Nov, 20, 2019

Sales Enablement is evolving, and especially as companies focus more on their customers, the usefulness of tools like Modus is growing as well. Our CEO, Orrin Broberg, wrote recently about …

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Topics:Case StudiesSales EnablementRethink Sales Enablement

by Robin Tinker, on Nov, 19, 2019

As 2020 quickly creeps up on us, I know many B2B marketers and sellers are in planning mode for new initiatives. If what I’m hearing is true, especially from our …

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Topics:Interactive SellingSales EnablementSales HubBuyer Conversations

by Bill Rose, on Nov, 14, 2019

Increase Dealer Win Rates with Ease, Speed & Personalization Even though The Alexander Group finds that 75% of manufacturers rely on indirect channels for a significant amount of revenue, their …

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Topics:Sales EnablementDealers & Distributor Sales

by Bill Rose, on Nov, 4, 2019

A high-performing partner program requires formality, intention and proactive support. In other words, you need a structured way to manage and support your dealer and distributor network. CSO Insights research …

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Topics:Sales EnablementSales HubDealers & Distributor Sales

by Bill Rose, on Oct, 23, 2019

Marketing and sales both work to drive demand and grow revenues. The problem is that they each focus on different areas of the buying process. They do so in silos, …

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Topics:Sales EnablementMarketing & Sales Alignment

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