Customer Outcomes: A New Focus for B2B Sales Growth
Customer Outcomes: A New Focus for B2B Sales Growth We see a shift in the business world. Customer experiences and our focus on them are starting to take a backseat to helping customers achieve desired …
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Land O'Lakes Wins 2021 Silver Stevie® Award
Land O'Lakes Wins 2021 Silver Stevie® Award Modus is excited to announce that Land O’Lakes was presented with a Silver Stevie® Award in the Sales Enablement Program of the Year category in the …
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2021 Sales Growth Means a Steady Focus on Buyer Evolution
2021 Sales Growth Means a Steady Focus on Buyer Evolution 2021 is here and flipping the calendar felt especially good this year as we collectively put quite a bit of 2020’s uncertainty behind us. Of course, …
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Modus Strengthens Leadership Team with Sales Performance Leaders
Modus Strengthens Leadership Team with Sales Performance Leaders In the last two weeks, Modus has announced the appointment of two new members of our Senior Leadership Team, Jeremy Schultz and David Kriss. Schultz …
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Enable Buyers with Interactive B2B Virtual Experiences
Enable Buyers with Interactive B2B Virtual Experiences B2B buyers have been seeking their independence for years. Covid-19 accelerated their efforts, leaving sellers on shaky ground. Gartner’s CSO …
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How Integrations Fuel Marketing and Sales Growth Objectives
How Integrations Fuel Marketing and Sales Growth Objectives Your marketing and sales teams have the best of intentions to hit company growth objectives but are hampered by misalignment, lack of visibility, and …
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Efficiency is Key to Keeping Sales Going Amid Worldly Distractions
Efficiency is Key to Keeping Sales Going Amid Worldly Distractions As the winter and holiday season approach, many marketers I talk to are super busy and under pressure, and they are also tired, distracted and …
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Six Keynote Recaps from Content Marketing World 2020
Six Keynote Recaps from Content Marketing World 2020 Content Marketing World is, well, its own world. Every year for the past 9 years, I’ve made the trek to Cleveland (one year to Columbus) to speak and …
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How to Achieve Your 2021 Sales Goals
How to Achieve Your 2021 Sales Goals Across the board we all know 2020 has been nothing short of an unpredictable roller coaster ride. B2B sales and marketing have certainly been on that …
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