by Robin Tinker, on Nov, 19, 2019
As 2020 quickly creeps up on us, I know many B2B marketers and sellers are in planning mode for new initiatives. If what I’m hearing is true, especially from our …
Read Storyby Bill Rose, on Nov, 14, 2019
Increase Dealer Win Rates with Ease, Speed & Personalization Even though The Alexander Group finds that 75% of manufacturers rely on indirect channels for a significant amount of revenue, their …
Read Storyby Bill Rose, on Nov, 4, 2019
A high-performing partner program requires formality, intention and proactive support. In other words, you need a structured way to manage and support your dealer and distributor network. CSO Insights research …
Read Storyby Bill Rose, on Oct, 23, 2019
Marketing and sales both work to drive demand and grow revenues. The problem is that they each focus on different areas of the buying process. They do so in silos, …
Read Storyby Robin Tinker, on Oct, 15, 2019
With just-in-time learning, your sales reps are equipped to get sales done. When whispers of adding a learning element to the Modus Hub first hit me, I immediately knew it …
Read Storyby Bill Rose, on Oct, 10, 2019
Modus Summit gathered customers and prospective customers together for the third year to discuss Modus in the market and share new and future capabilities that will bring even more value …
Read Storyby Nick Adams, on Aug, 9, 2019
We had a blast this week kicking off our Trade Show Training Camp series, which is designed to teach you valuable techniques that will help you close more deals and …
Read Storyby Orrin Broberg, on Jul, 31, 2019
Change is a constant in the selling environment. Change shows up externally with customer expectations, the marketplace and the competitive landscape. Internally, change shows up with new product launches, new …
Read Storyby Orrin Broberg, on Jun, 24, 2019
Maximizing the Lift from Your ABM Program ABM is hard. It’s complicated. It has a lot of moving parts. ABM is scary. These are the words Todd Berkowitz used to …
Read Storyby Orrin Broberg, on Jun, 12, 2019
At the Gartner Tech Growth and Innovation Conference, Christy Ferguson began her session on Optimizing Demand Generation with the statement that marketers love benchmarks. She quickly followed with “Benchmarks are …
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