by Robin Tinker, on Nov, 10, 2020
As the winter and holiday season approach, many marketers I talk to are super busy and under pressure, and they are also tired, distracted and behind. With all of the …
Read Storyby Ardath Albee, on Oct, 28, 2020
Content Marketing World is, well, its own world. Every year for the past 9 years, I’ve made the trek to Cleveland (one year to Columbus) to speak and to meet …
Read Storyby Robin Tinker, on Oct, 19, 2020
Across the board we all know 2020 has been nothing short of an unpredictable roller coaster ride. B2B sales and marketing have certainly been on that ride too, seemingly on …
Read Storyby Ardath Albee, on Sep, 29, 2020
This is the 10th year of Content Marketing World and its theme of Break the Rules fits nicely with our focus and mission to rethink sales enablement to help our …
Read Storyby Robin Tinker, on Sep, 22, 2020
At Modus, the best innovative ideas win, and when it came up to us through customers, partners, and good old fashioned practicality, it was unanimously determined we would add a …
Read Storyby Jen Borgstrom, on Sep, 10, 2020
Much of marketing’s success hinges on the sales team’s success. Yes, it’s true. If marketing’s true value is contribution to revenue, the biggest bang is going to come from enabling …
Read Storyby Jen Borgstrom, on Aug, 26, 2020
According to research, sales training isn’t doing the job we hoped it would. The Forgetting Curve is only one of its shortcomings. Sales training can become highly effective…with microlearning. Review …
Read Storyby Eric Wells, on Aug, 20, 2020
Your Modus Sales Hub is an incredibly powerful tool that helps your reps have better conversations with your buyers. Have you ever wondered what else your Modus app can do? …
Read Storyby Orrin Broberg, on Aug, 19, 2020
For years, field sellers have thought of themselves as road warriors. Yet at least 80% of your sales team is now selling differently. Virtually. It’s not just what they do, …
Read Storyby Ardath Albee, on Jul, 29, 2020
Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …
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