The Modus Blog

Is Your Sales Content Filler or Fabulous? Why All Content Should Count

Is Your Sales Content Filler or Fabulous? Why All Content Should Count Do you have a problem with your sales content? If your organization is typical, your sales reps use only a measly 35% of the marketing content that …

5 Reasons You Need Content Enablement in the Self-Service Era

5 Reasons You Need Content Enablement in the Self-Service Era The modern buyer has created quite a conundrum for marketing and sales teams. They do so much themselves—find answers to their problems, research …

Why Your Dealers + Distributors Struggle to Sell for You

Why Your Dealers + Distributors Struggle to Sell for You Channel marketing works well in theory. Doesn’t it? Your dealers and distributors are your channel partners. You give them the product information …

Constant Change: How SaaS Sales Can Keep Up with Sales Enablement

Constant Change: How SaaS Sales Can Keep Up with Sales Enablement We don’t always get on a high horse and talk about the trials and tribulations of specific industries. But when we do, it’s because we live and …

5 Sales Enablement Lessons from Netflix

5 Sales Enablement Lessons from Netflix Not all heroes wear capes. Exhibit A: Netflix.

You’ve Heard Modern Sales Depends on Marketing—Here’s Why!

You’ve Heard Modern Sales Depends on Marketing—Here’s Why! There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of …

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer The B2B buying environment has drastically changed over the past few years. Buyers have been bypassing sales reps and turning to self-service digital …

Sales Team Turnover Doesn't Have to Decimate Your Sales Goals

Sales Team Turnover Doesn't Have to Decimate Your Sales Goals Is your company one resignation away from losing multiple customers, seeing a precipitous drop in revenue—even having a mass exodus of employees?

Sell Remotely With Confidence

Sell Remotely With Confidence At the start of the pandemic, I was baffled why so many salespeople were struggling with selling remotely. I thought to myself, "What's the big deal? …