The Modus Blog

Curious why all your marketing and event people at work are either frenzied, out of office, or both? It’s trade show season! That blissful time of year when everyone travels …

Read on if this scenario sounds familiar: Channel sellers are face-to-face with buyers but they don’t have easy, intuitive access to the marketing content they need to close more deals …

Winning deals requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. Unfortunately, sales reps have a hard time finding the …

Have you ever been in awe of a “life hack” that seemed so obvious in retrospect? Did you obsessively reorganize your home after watching Marie Kondo on Netflix? If so, …

In-person events, conferences and trade shows are viewed as a valuable lead generation source for the manufacturing, medical device, and specialty retail industries. Nearly all marketers asked in the Event …

With 200,000 marketing and sales professionals and 3.4 million files viewed in our customers’ Sales Hubs, 2019 was truly a growth year here at Modus. Our customers, our team, and …

New Research from The B2B Institute finds that companies with a share of voice (SOV) larger than their share of market (SOM) tend to grow, where those with the reverse …

Marketers can raise their profile within the business by playing a central role in contributing to top-line business growth. Many believe they do, but their sales colleagues don’t agree. Why? …

While the evolution of marketing technology is constant, so are the demands and responsibilities being placed on the marketing team. Innovating to meet the ever-growing expectations of customers is contributing …

The ever-popular early-in-the-year National Sales Meeting might seem like a long way off, but the holidays are creeping closer and the New Year tends to roar in all too quickly …