What HubSpot’s Free External Integrations Mean For Companies

by Stephanie Ussatis, on Dec, 13, 2017

This week HubSpot announced that their “Connect” program software integrations are now open to all HubSpot users. This has significant ramifications for small and large businesses alike and is yet another step in achieving HubSpot’s vision of building an ecosystem of valuable integrations for customers as detailed earlier this year by Scott Brinker, VP of Platform Ecosystem, and Brad Coffey, Chief Strategy Officer.


Here’s what this means for you:

1. Integrate with Capture for increased trade show ROI

CRM is supposed to be the single source of truth when it comes to information about a customer’s interactions with your company, but what happens when there are outside interactions that are not recorded in the CRM?

Capture® (available via HubSpot integration) helps collect and follow-up with leads at trade shows and events. Integrated with Hubspot CRM, the information gathered from scanning badges or business cards creates a new record or appends an existing contact record in HubSpot (with no manual entry!).

This saves time and ensures that event leads are available for timely follow-up. Combining HubSpot CRM with data from face-to-face conversations can produce the insights on prospect engagement that is vital for accelerating sales.

Want to learn more? Getting started is simple. Learn about the Modus platform and Capture for free.

2. Connect your tech more meaningfully

With tools working together, the customer experience can be approached more holistically. Take these other Hubspot Connect partners for example:

  • Vidyard allows you to see analytics on the way that leads are engaging with your videos.
  • With Zendesk, your customer’s support requests can be reported directly on the contact record timeline.
  • Eventbrite can automatically import event registrants and share registration data on the contact timeline in HubSpot. With both tools working together, teams can quickly turn event attendees into prospects in HubSpot and eventually paying customers.

3. The playing field is flattening.

Big companies and corporations no longer have the technological upper-hand due only to financial advantage. Companies with lower budgets now have access to the same tools and integrations that are used by large established brands.