Recent Posts by Robin Tinker:

by Robin Tinker, on Sep 24, 2018 9:40:00 AM

Last week we held the second annual Modus Summit and it was just about double in both content and attendance over last year, so we are calling Summit 2.0 smashing …

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Topics:Conferences & EventsCustomer Success

by Robin Tinker, on Aug 29, 2017 4:09:10 PM

It’s been a busy couple of weeks here at Modus, we held our first annual Modus Engagement Summit on August 21st and 22nd, and we had a great turnout of …

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Topics:Customer Success

by Robin Tinker, on Jan 23, 2017 9:19:11 AM

What is your vision for the Ultimate Sales Kickoff? Take a moment and imagine the rapt attention of leadership, sales teams, marketers, and even partners while strategies for the year …

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Topics:Sales

by Robin Tinker, on Sep 12, 2016 9:13:01 AM

Why don’t you talk to me? This is one of the many thoughts that salespeople have when they struggle to get prospects to engage with them. Reps go on the …

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Topics:Sales

by Robin Tinker, on Aug 30, 2016 3:36:59 PM

Not every customer is going to become a customer for life, and that's fine. Statistically speaking, it is impossible to turn every new customer into a loyal customer that returns …

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Topics:Customer SuccessSales & Marketingcustomer retentioncustomer experiencecustomer relationship

by Robin Tinker, on Feb 19, 2016 12:05:01 PM

Star reviews seem to be as popular on sites like Amazon, Google, Open Table, and Yelp, as are the number of people who become regular contributors. The simple act of …

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Topics:Marketing

by Robin Tinker, on Jan 11, 2016 3:40:57 PM

Decision makers know that sales and marketing teams are the go-to source for acquiring and maintaining customer relationships, and they can accomplish more by working together. While that sounds like …

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Topics:Sales & Marketing

by Robin Tinker, on Oct 8, 2015 9:44:06 AM

When you're hoping to get consideration from a major player in the industry, a champion can make all the difference in the deal cycle. Your champion can help you take …

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Topics:Sales

by Robin Tinker, on Sep 24, 2015 7:35:01 AM

The customer journey is not what it used to be. Fundamental changes in the way we live and communicate have contributed to the emergence of self-educating buyers who do all …

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Topics:Sales & Marketing

by Robin Tinker, on Aug 13, 2015 2:07:39 PM

That this is the week after the annual motorcycle rally in Sturgis, South Dakota, the following recap from a recent client meeting is very appropriate. Our client is a leading …

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Topics:Contact-based MarketingMarketing

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