Bill Rose

Recent Posts by Bill Rose:

by Bill Rose, on Oct, 23, 2019

Marketing and sales both work to drive demand and grow revenues. The problem is that they each focus on different areas of the buying process. They do so in silos, …

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Topics:Sales EnablementMarketing & Sales Alignment

by Bill Rose, on Oct, 10, 2019

Modus Summit gathered customers and prospective customers together for the third year to discuss Modus in the market and share new and future capabilities that will bring even more value …

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Topics:Conferences & EventsSales EnablementMicrolearningModus Summit

by Bill Rose, on Jun, 6, 2019

Sales and marketing alignment brings about fabulous benefits, but execution of alignment is a whole different side of the strategy. How, after what may be many years of butting heads, …

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Topics:Sales EnablementMarketing & Sales Alignment

by Bill Rose, on May, 21, 2019

B2B marketers invest heavily in crafting content that will engage buyers and help them progress toward making the decision to buy from your company. This is no easy feat for …

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Topics:Sales EnablementBuyer AlignmentMarketing & Sales Alignment

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