Bill Rose

Recent Posts by Bill Rose:

by Bill Rose, on Feb, 20, 2020

Winning deals requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. Unfortunately, sales reps have a hard time finding the …

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Topics:Sales Enablementmarketing infographicsSales Hub

by Bill Rose, on Feb, 19, 2020

Read on if this scenario sounds familiar: Channel sellers are face-to-face with buyers but they don’t have easy, intuitive access to the marketing content they need to close more deals …

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Topics:Case StudiesSales Enablementwebinarchannel marketingdistributorsDealers

by Bill Rose, on Jan, 22, 2020

Winning deals requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. Unfortunately, sales reps have a hard time finding the …

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Topics:Sales EnablementMicrolearning

by Bill Rose, on Jan, 14, 2020

Have you ever been in awe of a “life hack” that seemed so obvious in retrospect? Did you obsessively reorganize your home after watching Marie Kondo on Netflix? If so, …

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Topics:Sales EnablementMicrolearningUser-Generated ContentSales Readiness

by Bill Rose, on Dec, 17, 2019

New Research from The B2B Institute finds that companies with a share of voice (SOV) larger than their share of market (SOM) tend to grow, where those with the reverse …

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Topics:Sales Enablementchannel marketingdistributorsSales HubBrand BuildingCost ReductionDealers

by Bill Rose, on Dec, 11, 2019

Marketers can raise their profile within the business by playing a central role in contributing to top-line business growth. Many believe they do, but their sales colleagues don’t agree. Why? …

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Topics:interactive contentSales EnablementForrester SurveyBuyer EngagementBuyer Insight

by Bill Rose, on Dec, 9, 2019

While the evolution of marketing technology is constant, so are the demands and responsibilities being placed on the marketing team. Innovating to meet the ever-growing expectations of customers is contributing …

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Topics:Sales Enablementchannel marketingSales Hub

by Bill Rose, on Dec, 2, 2019

Partners play a key role in shaping the customer experience. But partner experiences must go way beyond deal registration if your organization wants to see more successful customer experiences. One …

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Topics:Sales EnablementSales TechnologyBuyer Experience

by Bill Rose, on Nov, 25, 2019

Your organization’s direct sales reps spend nearly 65% of their time on non-selling tasks. Imagine how much more non-selling time your dealer’s and distributor’s sales reps log with the additional …

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Topics:Sales EnablementSales Technologychannel marketingselling toolsdistributors

by Bill Rose, on Nov, 14, 2019

Increase Dealer Win Rates with Ease, Speed & Personalization Even though The Alexander Group finds that 75% of manufacturers rely on indirect channels for a significant amount of revenue, their …

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Topics:Sales Enablementmarketing and sales alignmentSales Technologychannel marketing

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