The Modus Blog

Ardath Albee

Ardath Albee

Ardath is a leading speaker, blogger and B2B marketing consultant—with particular expertise in creating persona-driven digital content strategies that contribute to business growth. She's the author of "eMarketing Strategies for the Complex Sale," and "Digital Relevance: Developing Marketing Content and Strategies that Drive Results."

Posts by Ardath Albee

20 Marketing Experts on Content that Helps Sales Reps Sell - Part 2

20 Marketing Experts on Content that Helps Sales Reps Sell - Part 2 It’s one thing to give sales reps access to content. It’s another to ensure they can use it effectively to support conversations with buyers as a …

20 Marketing Experts on Content that Helps Sales Reps Sell - Part 1

20 Marketing Experts on Content that Helps Sales Reps Sell - Part 1 Content serves as a support system for sales enablement. Content encourages buyer engagement, momentum, and intent. Because content plays such a big …

Stay Connected by Shifting the Context of Content and Email

Stay Connected by Shifting the Context of Content and Email Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to …