The Modus Blog

Thankful + Grateful — For You!

Thankful + Grateful — For You!

Latest Posts

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer

7 Reasons Why Sales Reps Don't Use Marketing Content

Decomplicating the Sales + MarTech Landscape

How Interactive Content Creates Meaningful Buyer Engagement

How Interactive Content Creates Meaningful Buyer Engagement Virtual selling is the new normal for B2B sales. Coupled with the preference for buyers preferring digital self-education and the distractions that …

How to Help Sales Reps Engage Buyers with Just-In-Time Learning

How to Help Sales Reps Engage Buyers with Just-In-Time Learning We've all seen and heard the statistics related to the lack of content used by sales reps. Marketing produces entire toolkits of content for reps to …

9 Productive Ways Reps Use Content for Buyer Enablement

9 Productive Ways Reps Use Content for Buyer Enablement Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face …

Customer Outcomes: A New Focus for B2B Sales Growth

Customer Outcomes: A New Focus for B2B Sales Growth We see a shift in the business world. Customer experiences and our focus on them are starting to take a backseat to helping customers achieve desired …

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer

Increase Rep Efficiency & Effectiveness to Engage Today's Digital Buyer The B2B buying environment has drastically changed over the past few years. Buyers have been bypassing sales reps and turning to self-service digital …