Recent Posts by Adam Luckeroth:

by Adam Luckeroth, on Feb, 21, 2017

According to a study conducted by the University of Texas at Austin, subjects had greater enjoyment and were more likely to engage with content that was customized to them as …

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Topics:Sales Readiness

by Adam Luckeroth, on Feb, 13, 2017

2017 is a year of internal change for many B2B organizations with talk of sales enablement, sales automation, and the ever-increasing amount of software. While this and other uses of …

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by Adam Luckeroth, on Oct, 27, 2016

I attended several conferences and trade shows recently. I was out there to meet up with customers, partners, and hit the expo floor to see if there were tools I …

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by Adam Luckeroth, on Jul, 29, 2016

High performing sales reps go highly prepared into meetings with prospects and customers. On the flip side, there are a significant number of reps that walk into meetings without the …

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Topics:Sales EffectivenessSales ReadinessRethink Sales Enablement

by Adam Luckeroth, on May, 19, 2016

How do you keep over 5,000 marketers engaged in a city with literally unlimited entertainment options? Answer: Go big or go home. Marketo’s 2016 Marketing Nation Summit, held this past …

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by Adam Luckeroth, on Apr, 28, 2016

According to CEO of Medical Alley Association, Shaye Mandle, “Minnesota's fastest growing sector in healthcare is Digital Health.” MobCon Digital Health is a day-long conference held in our city of Minneapolis …

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by Adam Luckeroth, on Mar, 23, 2016

Medical device organizations have many moving parts -- literally and figuratively. Important information needed by salespeople is often scattered on desks, in drawers, closets, the marketing department, on thumb drives …

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by Adam Luckeroth, on Mar, 15, 2016

Mobile is a must, and top performing reps see a substantial increase in sales when utilizing mobile as a tool. Salesforce’s 2015 State of Sales study reports that top sales …

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by Adam Luckeroth, on Mar, 11, 2016

Atlanta in the spring, 75 degrees, and sunshine, the conditions couldn't get much better for what turned out to be a tremendous conference. With a focus on learning and growth …

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Topics:Conferences & Events

by Adam Luckeroth, on Dec, 9, 2015

Business strategies are typically fast-paced thrill rides that blast past competitors, bounce over pricing obstacles, and screech to a halt beside happy, satisfied customers. The issue many companies face with …

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Topics:Sales Enablement