Recent Posts by Adam Luckeroth:

by Adam Luckeroth, on Feb, 21, 2017

According to a study conducted by the University of Texas at Austin, subjects had greater enjoyment and were more likely to engage with content that was customized to them as …

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Topics:Engaging Contentpersonalized sales presentationPitchSales

by Adam Luckeroth, on Feb, 13, 2017

2017 is a year of internal change for many B2B organizations with talk of sales enablement, sales automation, and the ever-increasing amount of software. While this and other uses of …

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Topics:Sales

by Adam Luckeroth, on Oct, 27, 2016

I attended several conferences and trade shows recently. I was out there to meet up with customers, partners, and hit the expo floor to see if there were tools I …

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Topics:Sales

by Adam Luckeroth, on Jul, 29, 2016

High performing sales reps go highly prepared into meetings with prospects and customers. On the flip side, there are a significant number of reps that walk into meetings without the …

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Topics:mobile salesSalessales effectivenesssales presentation tipssales tips

by Adam Luckeroth, on May, 19, 2016

How do you keep over 5,000 marketers engaged in a city with literally unlimited entertainment options? Answer: Go big or go home. Marketo’s 2016 Marketing Nation Summit, held this past …

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Topics:MarketingMarketing Nation SummitMarketoMKTGnation

by Adam Luckeroth, on Apr, 28, 2016

According to CEO of Medical Alley Association, Shaye Mandle, “Minnesota's fastest growing sector in healthcare is Digital Health.” MobCon Digital Health is a day-long conference held in our city of Minneapolis …

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Topics:Mobile

by Adam Luckeroth, on Mar, 23, 2016

Medical device organizations have many moving parts -- literally and figuratively. Important information needed by salespeople is often scattered on desks, in drawers, closets, the marketing department, on thumb drives …

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Topics:Business Apps

by Adam Luckeroth, on Mar, 15, 2016

Mobile is a must, and top performing reps see a substantial increase in sales when utilizing mobile as a tool. Salesforce’s 2015 State of Sales study reports that top sales …

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Topics:Sales

by Adam Luckeroth, on Mar, 11, 2016

Atlanta in the spring, 75 degrees, and sunshine, the conditions couldn't get much better for what turned out to be a tremendous conference. With a focus on learning and growth …

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Topics:EventsSales

by Adam Luckeroth, on Dec, 9, 2015

Business strategies are typically fast-paced thrill rides that blast past competitors, bounce over pricing obstacles, and screech to a halt beside happy, satisfied customers. The issue many companies face with …

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Topics:Sales Enablement

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