The Art of Storytelling Through Modus

by Robin Tinker, on May 27, 2014 7:00:40 AM

You need only consider a couple of real world examples, Will Rogers and Mark Twain, to grasp the importance of a well-told story. Even considering the strong influence of e-commerce, people still prefer to buy from people. However, the people customers buy from must establish a connection between the two. What better way than having a prospect relate to a great story.

women-reading-book-by-lake

Furthermore, many decision-makers are non-conceptual people, unlike marketing gurus, architects and software developers. When selling to the plethora of non-conceptual individuals in an organization, stories provide a context they understand when sales force personnel tout their products’ features and benefits.

Describing technical components can generate an infinite number of different--possibly inaccurate--mental pictures in listeners’ minds. Sales people, however talented, cannot control a prospect’s frame of reference. However, using an interesting anecdote or telling a story, particularly if personalized for the audience, typically clarifies and unifies the mental image of the listener.

Because of the unlimited—almost infinite—source of stories, even from your daily experiences, tailoring your Modus platform power to target and customize your presentations is invaluable, regardless of your product menu or industry.

Flexibility

The Modus mobile sales application is flexible, allowing the sales force to use the mobile platform they want and tell their story the way they want. Among the flexibility options, the following are two of the most important.

  • Sales app functions on iPhone, iPad and Android platforms
  • Customization features to make presentations client specific

As seasoned sales pros know, flexibility is critical to enhancing the art of storytelling. Consider the following common example:

A sales team member must make a presentation to ABC Company. If the presentation will be made to a “panel” of senior executives, one story, accentuating the benefits their company will enjoy may be the crux of the meeting.

However, if the sales pro makes the presentation to the company’s IT guru or manager, a different story, emphasizing product features may be more effective, as the IT expert can probably translate those features into benefits without being “led” to the same conclusion. Without wide flexibility, the sales star may need to structure a "one-size-fits-all" story and presentation, which may—or may not—be effective.

Our mobile sales app allows your sales force to customize its story to capture the prospect audience, highlighting the components important to the decision-makers.

Features

Modus mobile sales solutions contain valuable features—many of which are unique—to tell your product story. Among the most important features are the following mobile sales app capabilities.

  • Ability to customize presentations for your company.
  • Support for all effective file formats, including video and HTML
  • Internet connection not needed, providing offline capability.
  • Ability to create materials in real time for prospects.
  • Ability to design presentation agendas for target audiences or, if appropriate, one or more individuals.
  • “Tiered access” features allow your sales pros to restrict content to “approved people” only.
  • Ability to capture analytics to allow users to measure ROI.

Benefits

As seasoned sales veterans are aware, hyping a product feature, offers the “sizzle,” but the “steak” of an application is the benefit it delivers to the user. The Modus mobile sales app delivers numerous benefits to your customers, some samples of which follow:

  • Enhanced relationships with prospects and customers.
  • Updated and modified content quickly with no user technical expertise needed.
  • Improved sales-force storytelling and more professional presentations to make better impressions on prospective customers.
  • Streamlined sales funnel, thanks to fast email follow-up capability.
  • Secure access to the fast and reliable Amazon S3 Cloud hosting platform.
  • Multiple language support for international sales and distribution.
  • Low development costs, maximizing ROI.
  • Analytics ability providing benchmark and sales success measurement tools.

Individual organizations often identify other company-specific benefits before or after they use our mobile sales app on a trial basis.

Strengthen Your Brand

The final benefit from using our mobile sales app is the inevitable strengthening of your company brand. Access to branding resources, the ability to customize the app’s appearance, and alignment of communication from the front office to the field all ensure consistent messaging and efforts.

The included analytics dashboard allows management to measure and analyze real time results. Even receiving less than excellent results is a positive, as it allows your sales force to modify and “tweak” their presentations to encourage more profitable outcomes. This rapid feedback can be quickly implemented, ensuring that your product, and your company, are always a step ahead of customer expectations.

In all cases your sales department should enjoy a distinct competitive edge in your marketplace. When your staff has access to this powerful management platform, they will build more valuable customer relationships, extol the virtues of your brand with aplomb, and turn more prospects into customers through the power of a well-told story.

The Art of Storytelling: Found

So how do these benefits build your company and product’s story? By helping you tell a story at all. The capacity to build a strong, well-crafted identity around your offerings is essential to turning presentations into conversions. Base these visual, creative, and verbal choices in comprehensive analytics and a flexible platform, and any agency can see positive results.

In all cases your sales department should enjoy a distinct competitive edge in your marketplace. When your staff has access to this powerful management platform, they will build more valuable customer relationships, extol the virtues of your brand with aplomb, and turn more prospects into customers through the power of a well-told story. 

Request Demo
Topics:art of storytellingPresentation Tipsstorytelling

Comments

More...

Subscribe