by Bill Rose, on Dec, 17, 2019

New Research from The B2B Institute finds that companies with a share of voice (SOV) larger than their share of market (SOM) tend to grow, where those with the reverse …

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Topics:Sales Enablementchannel marketingdistributorsSales HubBrand BuildingCost ReductionDealers

by Bill Rose, on Dec, 11, 2019

Marketers can raise their profile within the business by playing a central role in contributing to top-line business growth. Many believe they do, but their sales colleagues don’t agree. Why? …

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Topics:interactive contentSales EnablementForrester SurveyBuyer EngagementBuyer Insight

by Bill Rose, on Dec, 9, 2019

While the evolution of marketing technology is constant, so are the demands and responsibilities being placed on the marketing team. Innovating to meet the ever-growing expectations of customers is contributing …

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Topics:Sales Enablementchannel marketingSales Hub

by Robin Tinker, on Dec, 6, 2019

The ever-popular early-in-the-year National Sales Meeting might seem like a long way off, but the holidays are creeping closer and the New Year tends to roar in all too quickly …

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Topics:Conferences & EventsSales HubSales Meeting

by Bill Rose, on Dec, 2, 2019

Partners play a key role in shaping the customer experience. But partner experiences must go way beyond deal registration if your organization wants to see more successful customer experiences. One …

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Topics:Sales EnablementSales TechnologyBuyer Experience

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